As a product company continually improving your offerings, ensure that your latest advancements and updates are communicated effectively to prospects & users.
Objective:
To showcase the latest updates in an engaging and informative way, ensuring that all stakeholders are aware their value benefits.
Highlight Updates: Clearly present new features and enhancements, making it easier for the audience to understand the value of the latest changes.
Engage Audience: Use interactive elements to capture attention and maintain interest, leading to a more impactful and memorable announcement.
Demonstrate Value: Show practical applications of new features in real-time, illustrating how they solve specific problems and improve the user experience.
How to implement
#1 Demo structure
- Start with Why: Begin by explaining the problem or need that the new feature addresses, emphasizing its value to the audience. Introduce context with a Navigation Post and blur the background to reinforce the message.
- Present an A-HA Screen: Display a single screen that demonstrates the value of the new feature.
- Show Quick Path: Outline the fastest way to achieve the desired results with the new feature
- Avoid Too Detailed Steps: Skip detailed explanations of every step at this initial stage to maintain focus.
- End with CTA: Conclude with a call to action: “Want to know more? Talk to us.”
#2: Keep Demos Open to Reduce Friction
- Ungated Access: Keep demos open without barriers to allow users to easily understand the feature and increase adoption.
- Strategic Forms: Integrate CRM lead forms in the middle or end of the demo for those who want additional information or follow-up.
#3 Distribution strategy
- Social Post: Include a thumbnail and a call to action (CTA) to drive lead generation.
- Email Campaign: Use GIFs and thumbnails as eye-catching elements to increase the click-through rate (CTR) by up to 42%.
- Outbound Outreach: Personalize messages and use engaging content to reach potential leads directly.
- Blog Post: Write an in-depth post about the new feature, highlighting its benefits and including a CTA for more information.
#4. Leverage Integrations
- Install Pixels: Implement CRM pixels to track leads and their behaviors, creating a unified prospect view in your CRM.
- Add CRM forms to capture leads in your CRM
- Real-Time Notifications: Receive Slack alerts when relevant individuals visit a demo, allowing Sales/CS teams to respond promptly.