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Utilise Interactive New Feature Tutorials to ensure customers make the most of your product and uncover its latest features
Objective:
To maximize customer engagement and ensure their effective product usage and understanding.
- Help users be Pros: Help users extract maximum value from your product through detailed, hands-on tutorials.
- Drive Engagement: Create interactive experiences that keep users actively involved and invested in learning about the product.
- Drive Adoption & Upsell: Encourage users to adopt new features and explore additional product offerings, fostering growth and expansion.
How to implement
#1 Demo structure
Start with Why: Begin by explaining the problem or need that the new feature addresses, emphasizing its value to the audience. Introduce context with a Navigation Post and blur the background to reinforce the message.
Present an A-HA Screen: Display a single screen that demonstrates the value of the new feature.
Show a Detailed Path: Outline a step-by-step journey to achieve the desired results with the new feature.
Summarize the benefits:
End with CTA: Conclude with a call to action to try out the new feature and a secondary CTA to additional resources for further learning.
#2: Keep Demos Open to Reduce Friction
Ungated Access: Keep demos open without barriers to allow users to easily understand the feature and increase adoption.
