Conferences and trade shows are essential for B2B software sales. Discovering new ways to capture lead data, engage prospects during the event, and transition them to opportunities post-event is crucial. Interactive demos are highly effective in achieving these goals.
Objective:
To strategically engage prospects and showcase the value of your solution in a compelling and memorable way.
- Lead Generation: Engage prospects with interactive demos to attract and capture interest, turning event interactions into valuable lead opportunities.
- Lead Qualification: Use interactive demos to assess prospects' needs and determine their fit, allowing for targeted follow-ups and efficient lead prioritization.
- Lead Nurturing: Provide personalized demo experiences to build relationships and maintain engagement, guiding leads through their buying journey post-event.
How to implement
#1 Drive Results with Interactive Demos Before, During, and After the Conference
- On-Stand Self-Serve Demos: Enable demos on screens for self-service when stands are busy, allowing prospects to engage independently.
- 1-to-1 Conversations on Stand: Use micro-demos to engage and educate prospects who are ready to dive deeper with your reps.
- Demos for Stage/Keynote Speakers: Use demos during presentations to ensure smooth performance and capture participant
- Follow-ups After Demos: Implement structured follow-ups to maintain momentum post-demo.
#2 On stand Self-Serve Demos
- Keep demos concise (max 10 clicks) with
- Include a lead form at the end of teh demo offering more details post the event
- Utilise the Autoplay mode to attract attention of teh by-passers
- Set up an automatic restart action after a period of inactivity to prevent the demo from freezing and ensure a seamless experience for new prospects.
- Implement a choose-your-own-journey mechanism to qualify leads based on their interests.
- Tailor demos to the event theme for relevance and resonance with the audience.
#3 Live Demos:
- Start with a QR code on the screen for audience engagement, followed by lead capture.
- Customize screen size for on-stage presentations to enhance performance.
- Use the Live Demo mode for optimal viewers experience
Lead Nurturing Post-Conference:
- Personalize follow-up messages using Demoboost Variables for each lead.
- Use Demoboost's call-to-action features for lead scoring and prompt follow-up actions.some text
- Talk to sales
- Share teh demo with Collegues
- Send me more information
- Integrate data flow with yoru CRM
- Activate the Slack notifications to assist the lead with prompt reply