In the dynamic world of digital marketing, the integration of Google Tag Manager (GTM) with Demoboost is a game-changer for businesses seeking streamlined tag management and enhanced tracking capabilities. This guide provides a comprehensive overview of setting up GTM for the first time and managing tags on your Demoboost-enabled website.
What is Google Tag Manager?
Google Tag Manager is a powerful tool that simplifies the process of adding and updating website tags. Tags are snippets of JavaScript or tracking pixels from Google products like Google Analytics, Google Ads, and third-party applications. They collect and send information to data collection systems.
Setting Up GTM with Demoboost
Step 1: Create a New GTM Account and Container
Navigate to Google Tag Manager and sign up. Create a new account by entering a unique name and selecting your country. Then, create a container for your website(website tag should work for demo screens as well) and agree to the GTM terms of service.
Step 2: Install the Container
Once your account is set up, you will receive a code snippet. In Demoboost, go to the Settings section, where you will find a placeholder to add your GTM code. Place the <script> snippet in the <head> section and the <noscript> snippet immediately after the opening <body> tag of your website’s HTML.
Step 3: Add Tags
Back in GTM, create and configure your tags. Choose from a wide array of predefined tag templates or set up custom HTML tags. Define triggers to control when tags fire.
Step 4: Verify Your Tags
Use the Preview mode in GTM to test and ensure that your tags are firing correctly on your Demoboost site. Make any necessary adjustments before proceeding.
Step 5: Publish Your Tags
Once satisfied with the setup, publish your tags. This will activate them on your Demoboost site, allowing you to start tracking user interactions and collecting valuable data.
Conclusion
The integration of Google Tag Manager with Demoboost can significantly enhance your website's data collection capabilities, making your marketing efforts more effective and data-driven. By following this guide, even those new to GTM can successfully deploy tags and begin reaping the benefits of this robust tool.
Reference: Google Support