Global B2B Software Sales Process Report

77% of software buyers find their purchasing journey complex and challenging. To enhance the buying experience and accelerate revenue, it’s vital to address these pain points. We've surveyed top sales teams and consulted Industry Thought Leaders to pinpoint key challenges. Our guide reveals how Interactive Demos can effectively overcome these obstacles and drive results.

Why download this paper?

Identify Sales Roadblocks

Explore the key challenges faced by sales teams and discover how they impact your overall performance

Overcome Sales Obstacles

Learn practical strategies to overcome the software sales obstacles you encounter throughout the sales process

Boost Sales Productivity

Discover solutions to enhance your productivity, and leverage technology to your advantage

Drive Revenue Growth

Uncover the secrets of effective sales techniques that can significantly impact your bottom line

Stay Ahead of the Competition

Gain a competitive edge by staying up-to-date with the latest trends and strategies in sales

Key findings of the report

58%

respondents state that around 2-3 custom demos are required in every deal to close

76%

respondents agree that the live demos are delivered to buyers by Presales Team

>30%

of leads in the first meeting of the sales call are unqualified due to outdated approach of sales process

4 Hours+

time to create custom technical proof of concept demo

Our research uncovered...

78.5% of respondents think inefficient lead qualification is the most common challenge for the top-of-the-funnel sales process.
67.8% of respondents feel insufficient technical knowledge of AEs is the most common challenge for the middle-of-the-funnel sales process
49.5% of respondents feel the inability to engage directly with stakeholders is the second most common challenge during the last stage of the sales process
Demo performance feedback is not quantitative but rather qualitative which is time-consuming and prone to errors