Global Presales Survey, 2024

Future of Presales Report

The presales landscape is evolving with technology and changing buyer behaviors, reshaping sales strategies and customer engagement. Our report, featuring insights from industry leaders, highlights key challenges and opportunities in presales. Discover practical strategies to adapt to these changes and drive impactful results, boosting your team's success in a dynamic market.

Why download this paper?

Identify Presales Challenges

Explore the key challenges faced by presales teams and discover how they impact your overall performance.

Optimize Presales Strategies

Optimize Presales Strategies Learn practical strategies to enhance presales engagement and overcome common obstacles

Enhance Buyer Engagement

Discover methods to improve buyer interaction and presales productivity, adding value throughout the buyer journey.

Drive Strategic Impact

Gain insights into strategic roles presales professionals are playing, from lead qualification to solution crafting.

Key findings of the report

58%

of presales professionals now play a role in direct client interactions, enhancing customer relationships.

76%

agree that digital proficiency in utilizing presales tech stacks is crucial for future success.

>30%

of presales teams are involved in early-stage lead qualification, reflecting their growing influence in the sales process.

4+ Hours

are saved per week through automation, allowing more time for strategic activities.

Our research uncovered...

Interactive Presales Dynamics: How embracing digital tools and automation is reshaping presales activities.
From Support to Strategy: The transition of presales roles from technical support to strategic advisory functions.
The Rise of Customer-Centric Presales: How deep discovery skills and direct engagement are defining the new era of presales.
Download the Full Report Uncover the full insights and detailed analyses by downloading our comprehensive report. Equip your presales team with the knowledge to thrive in today's dynamic market.

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