1. Demo structure
Start with Why:
Begin by explaining the problem or need that the new feature addresses, emphasizing its value to the audience. Introduce context with a Navigation Post and blur the background to reinforce the message.
Present an A-HA Screen:
Display a single screen that demonstrates the value of the new feature.
Show Quick Path:
Outline the fastest way to achieve the desired results with the new feature.
Avoid Too Detailed Steps:
Skip detailed explanations of every step at this initial stage to maintain focus.
End with CTA:
Conclude with a call to action: “Want to know more? Talk to us.”
2. Keep Demos Open to Reduce Friction
Ungated Access:
Keep demos open without barriers to allow users to easily understand the feature and increase adoption.
Strategic Forms:
Integrate CRM lead forms in the middle or end of the demo for those who want additional information or follow-up.
3. Distribution strategy
Social Post:
Include a thumbnail and a call to action (CTA) to drive lead generation.
Email Campaign:
Use GIFs and thumbnails as eye-catching elements to increase the click-through rate (CTR) by up to 42%.
Outbound Outreach:
Personalize messages and use engaging content to reach potential leads directly.
Blog Post:
Write an in-depth post about the new feature, highlighting its benefits and including a CTA for more information.
4. Leverage Integrations
Install Pixels:
Implement CRM pixels to track leads and their behaviors, creating a unified prospect view in your CRM.
Add CRM forms to capture leads in your CRM
Real-Time Notifications:
Receive Slack alerts when relevant individuals visit a demo, allowing Sales/CS teams to respond promptly.