Product Marketing Announcements

As a product company continually improving your offerings, ensure that your latest advancements and updates are communicated effectively to prospects & users.

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Objective

To showcase the latest updates in an engaging and informative way, ensuring that all stakeholders are aware their value benefits.
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Highlight Updates:

Clearly present new features and enhancements, making it easier for the audience to understand the value of the latest changes.

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Engage Audience:

Use interactive elements to capture attention and maintain interest, leading to a more impactful and memorable announcement.

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Demonstrate Value:

Show practical applications of new features in real-time, illustrating how they solve specific problems and improve the user experience.

How to Implement?

1. Demo structure

Start with Why:

Begin by explaining the problem or need that the new feature addresses, emphasizing its value to the audience. Introduce context with a Navigation Post and blur the background to reinforce the message.

Present an A-HA Screen:

Display a single screen that demonstrates the value of the new feature.

Show Quick Path:

Outline the fastest way to achieve the desired results with the new feature.

Avoid Too Detailed Steps:

Skip detailed explanations of every step at this initial stage to maintain focus.

End with CTA:

Conclude with a call to action: “Want to know more? Talk to us.”

2. Keep Demos Open to Reduce Friction

Ungated Access:

Keep demos open without barriers to allow users to easily understand the feature and increase adoption.

Strategic Forms:

Integrate CRM lead forms in the middle or end of the demo for those who want additional information or follow-up.

3. Distribution strategy

Social Post:

Include a thumbnail and a call to action (CTA) to drive lead generation.
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Email Campaign:

Use GIFs and thumbnails as eye-catching elements to increase the click-through rate (CTR) by up to 42%.

Outbound Outreach:

Personalize messages and use engaging content to reach potential leads directly.

Blog Post:

Write an in-depth post about the new feature, highlighting its benefits and including a CTA for more information.

4. Leverage Integrations

Install Pixels:

Implement CRM pixels to track leads and their behaviors, creating a unified prospect view in your CRM.
Add CRM forms to capture leads in your CRM

Real-Time Notifications:

Receive Slack alerts when relevant individuals visit a demo, allowing Sales/CS teams to respond promptly.