1. Demo structure
Start with Why:
Begin by explaining the problem or need that the new feature addresses, emphasizing its value to the audience. Introduce context with a Navigation Post and blur the background to reinforce the message.
Present an A-HA Screen:
Display a single screen that demonstrates the value of the new feature.
Show a Detailed Path:
Outline a step-by-step journey to achieve the desired results with the new feature.
Summerise the benefits
End with CTA:
Conclude with a call to action to try out the new feature and a secondary CTA to additional resources for further learning.
2. Keep Demos Open to Reduce Friction
Ungated Access:
Keep demos open without barriers to allow users to easily understand the feature and increase adoption.
3. Distribution Strategy
Client Newsletter:
Include a GIF or thumbnail to boost engagement and capture attention.
Knowledge Base:
Provide hands-on, self-service materials for users to explore and understand the feature independently.
Blog Post:
Publish a detailed article about the new feature, emphasizing its benefits and how it enhances the product.
Utilize Demoboost’s embed features to seamlessly integrate the demos within different platforms, ensuring they are easily accessible.
Face-to-face Meetings:
Conduct personal meetings with clients to discuss the new feature, followed by a follow-up to address any additional questions and reinforce key points.