Conferences/Trade Shows

Conferences and trade shows are essential for B2B software sales. Discovering new ways to capture lead data, engage prospects during the event, and transition them to opportunities post-event is crucial. Interactive demos are highly effective in achieving these goals.

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Objective

To strategically engage prospects and showcase the value of your solution in a compelling and memorable way.
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Lead Generation

Engage prospects with interactive demos to attract and capture interest, turning event interactions into valuable lead opportunities.

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Lead Qualification

Use interactive demos to assess prospects' needs and determine their fit, allowing for targeted follow-ups and efficient lead prioritization.

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Lead Nurturing

Provide personalized demo experiences to build relationships and maintain engagement, guiding leads through their buying journey post-event.

How to Implement?

1. Drive Results with Interactive Demos Before, During, and After the Conference

On-Stand Self-Serve Demos:

Enable demos on screens for self-service when stands are busy, allowing prospects to engage independently.

1-to-1 Conversations on Stand:

Use micro-demos to engage and educate prospects who are ready to dive deeper with your reps.

Demos for Stage/Keynote Speakers:

Use demos during presentations to ensure smooth performance and capture participant

Follow-ups After Demos:

Implement structured follow-ups to maintain momentum post-demo.

2. On stand Self-Serve Demos

  • Keep demos concise (max 10 clicks) with
  • Include a lead form at the end of the demo offering more details post the event
  • Utilise the Autoplay mode to attract attention of the by-passers
  • Set up an automatic restart action after a period of inactivity to prevent the demo from freezing and ensure a seamless experience for the new prospects.
  • Implement a Choose-Your-Own-Journey mechanism to qualify leads based on their interests.
  • Tailor demos to the event theme for relevance and resonance with the audience.

3. Live Demos for On-Stage Presentations

  • Start your presentation with a QR code to be scanned by the audience. Link the QR code to a gated demo allowing you to capture the data of all the participants.
  • Customize screen size for on-stage presentations to enhance performance.
  • Use the Live Demo mode for optimal viewers experience

4. Lead Nurturing Post-Conference:

  • Personalize follow-up messages using Demoboost Variables for each lead.
  • Use Demoboost's call-to-action features for lead scoring and prompt follow-up actions.
    - Talk to sales
    - Share the demo with Colleagues
    - Send me more information
  • Integrate data flow with your CRM
  • Activate the Slack notifications to assist the leads with a prompt reply