1. Create a ready-to-use demo gallery:
Plan with Personas in mind
Start by identifying the personas your product caters to.
Present a Menu of Challenges per Persona
List the top three challenges or pain points each persona experiences.
Begin with Success Stories:
Introduce each demo with a success story showcasing how you’ve solved similar challenges for a (fictitious) client.
Tailor Demo Length:
Adjust the demo length based on the persona:
- Executives: Usually interested in the reporting dashboards
- Middle Managers/Individual Contributors: More detailed content as needed.
Customize Detail Level:
Ensure the level of detail matches the persona’s needs, keeping the demo concise yet informative.
2. Enable Channel Partners with speaker notes
Bullet Points Style:
Use bullet points for each page to keep the narrative concise and natural.
Avoid Full Sentences:
Write notes to sound conversational rather than reading like a script.
Include the Following Points:
- Where We Are: Describe the current section of the product being demonstrated.
- What We See on the Screen: Note what elements or features are visible.
- Value to Prospect: Explain the benefits these elements provide to the prospect.
- Qualification & Discovery Questions: List questions to ask at this point of the demo to uncover needs and qualify the lead.
- Objection Handling: Provide answers to common objections that might arise.
- Useful Materials: Include links to additional resources or materials relevant to this part of the demo.
Text-Based Narrative:
Prefer text-based explanations over video for easier updates; text allows you to modify individual screens without re-recording the entire demo, simplifying future adjustments.
3. Sharing Interactive Demos with Channel Partners
Organize Demos:
Create a structured folder with your best-performing and most current demos.
Share with Partners:
Use Demoboost's External Sharing feature to distribute demos to your global partner network.
Monitor Performance:
Track demo usage and effectiveness through partner analytics.
Support Engagement:
Use the Comments functionality to engage with partners, addressing questions and providing support based on feedback and lead data.
4. Choose & customise your demo before the intro call- Tips for Presenters
Research: Investigate the industry and persona you'll be meeting.
Select the Right Demo: Choose a demo that aligns with the specific use case.
Personalize: Customize the demo by adding the prospect's logo, text, or images. Utilise Demoboost Variables functionality to efficiently hyper-personalise your demo to the opportunity you are dealing with.
Present in Live Demo Mode: Use Live Demo Mode to integrate data with CRM opportunities.
Share the demo: after the meeting as a follow up
5. Channel Partner Demo Structure
Depending on your channel partners' familiarity with your tool, you can offer a range of demo options, from simple introductory demos to more detailed and complex presentations.
Linear Demo:
- Purpose: Perfect for introductory calls where time is limited.
- Content: Utilize up to 10 key charts to provide a succinct overview of the tool.
- Duration: Keep the demo within 10 minutes to maintain engagement.
- Structure: Follow a simple, sequential click path that is easy for the sales rep to navigate, ensuring a smooth and focused presentation. This approach is designed to quickly showcase core features without overwhelming the prospect.
Interactive Tour Demo:
- Purpose: Best suited for calls with more informed buyers who seek a deeper understanding.
- Content: Features a linear click path combined with a table of contents that allows navigation to different sections.
- Flexibility: Enables the sales rep to jump to relevant sections based on the prospect’s questions or interests. This structure provides a balance between a structured presentation and the ability to adapt to the conversation.
- Benefit: Reduces anxiety for the sales rep by offering a clear talk track while also accommodating dynamic, in-depth discussions. This approach supports a more tailored and interactive demo experience.
Sandbox Demo:
- Purpose: Ideal for advanced AEs and more complex deals where a deeper dive is needed.
- Content: Offers a complete replica of the tool, allowing for extensive customization.
- Flexibility: Sales reps can turn on or off specific features or demonstrate the entire environment as needed.
- Benefit: Provides the flexibility to explore various parts of the product and adapt to the prospect's evolving needs while still following an established talk track. This setup supports a highly interactive and detailed presentation.