Celonis-customer-stories

How Celonis improved their pipeline quality by introducing interactive demo early in the sales funnel

USE CASE:

Website Demo Gallery
Follow Up Demo

Company Size:

5000+

4300

Avg. Monthly Demo Views

Industry:

Execution Management System

9 min

Median Time Spent in a Demo

Headquarters:

Munich,
Germany

4.4/5

Avg. Demo
Rating

Challenge:

Under-qualified leads were entering sales channels, resulting in a misallocation of resources.
Sales Engineers (SEs) spent valuable time on live demos with uninterested prospects.
The need to streamline sales processes and focus on genuinely interested leads was urgent.

Solution:

Implemented a strategy ensuring every Sales Qualified Lead (SQL) had at least one touchpoint with an on-demand demo.
Collaborated closely with Demoboost to design and create a structured set of 12 demos.
Established a self-service demo gallery for prospects to familiarise themselves with Celonis' EMS technology before engaging with sales teams.

Results:

Significant time savings for SEs, allowing them to focus on qualified prospects.
High-quality self-service demos equipped sales agents for various touch points with potential clients.
Impressive engagement with an average of 4,300 prospects exploring demos monthly.