Performing a product demo has always been a pivotal moment in the software sales process, a chance to dazzle, persuade, and connect. However, as technology evolves, so does the landscape of these crucial presentations. With 60% of sales professionals affirming the importance of AI and automation tools in their sales strategies, as reported by HubSpot, the relevance of demo automation software becomes increasingly clear.

Walnut stands at the forefront of this shift, offering a unique product demo solution that allows sales teams to quickly create, edit, and present fully customised product demos. This capability is crucial in today's market, where personalization and efficiency are not just preferred but expected.

In this blog post, we explore Walnut demo software, exploring its features, benefits, pricing, and the transformative impact it can have on your sales process. Let’s begin. 

The evolution of demo automation tools

The evolution of product demo methodology is a journey from manual and labour intense presentations to highly presonalised on-demand experiences. Initially, product demos were conducted only live, in person, relying heavily on the salesperson's skills. 

The introduction of screen sharing and video conferencing expanded reach, allowing live demonstrations over the internet. Despite this, they were still constrained by scheduling and technical issues. The next step was recorded demos, which provided more flexibility but lacked live interaction.

The integration of AI and machine learning marked a significant advancement, enabling automatic customization of demos based on customer data, enhancing relevance and effectiveness. Today, demo automation software represents the pinnacle of this evolution. These tools empower sales teams to create interactive, highly personalised demos without extensive coding expertise.

What is Walnut demo automation tool?

Walnut is a demo automation platform designed to revolutionise the way sales teams present their software products. It stands out in the market for its codeless, interactive capabilities, allowing sales and pre-sales teams to create personalised and engaging demos with ease and efficiency. 

Which teams use Walnut and for what?

Walnut's demo automation process is versatile and beneficial for various teams within an organisation.

1. Sales Teams

Sales representatives create customised walnut demos tailored to each prospect's needs, increasing the likelihood of closing deals. By automating the demo process, sales teams save time and can focus on engaging with clients more effectively. They can also track the performance of their demos, gaining insights into what resonates with prospects.

2. Marketing Teams

Marketing professionals use Walnut to ensure that all demos are aligned with the company's branding and messaging. Interactive demos created with Walnut can be used as powerful tools for lead generation campaigns, helping Marketers analyse how prospects interact with demos to optimise content and strategies.

3. Pre-sales Teams

Pre-sales teams leverage Walnut to build detailed, technical demos that address specific customer queries and requirements. They collaborate closely with sales teams to ensure that the demos effectively communicate the product's value proposition.

4. Customer Success Teams

Customer Success managers use Walnut to create demos for onboarding new clients and training them on how to use the product. They also use demos to provide ongoing support and to keep clients engaged with new features and updates.

5. Operations & Enablement Teams

These teams utilise Walnut demos to streamline the creation and distribution of demos across the organisation. They create training materials and resources for internal teams, ensuring everyone is equipped to use the demo software effectively.

6. Partners

Partners can use Walnut to create co-branded demos for joint marketing and uniform sales efforts. By using customised demos, partners can effectively communicate the value of combined offerings to their customer base

What are the key features of Walnut?

To truly understand the impact of Walnut demo software, it's essential to delve into its key features.

‍Codeless Interactive Demos: Walnut enables the creation of interactive demos by capturing and linking product screens, all without the need for any coding skills. This feature is particularly beneficial for sales teams who need to quickly adapt their demos to different prospects.

‍Customization and Flexibility: Users can capture their product in seconds and customise every aspect of the demo, including images, texts, and graphs. This level of customization ensures that each demo is tailored to the specific needs of the audience.

‍Demo Insights and Analytics: Walnut provides valuable insights to analyse the performance and engagement of demos. This data-driven approach helps in optimising the sales process and improving demo effectiveness.

Collaboration and Efficiency: The platform facilitates collaboration among team members, allowing for efficient knowledge sharing and streamlined workflows. This is crucial for maintaining consistency across walnut sales demo presentations.

‍Seamless Integration: Walnut.io integrates with various tech stack tools, enabling teams to work faster by connecting their demos with existing workflows. This integration is key to a cohesive and efficient sales process.

‍Security and Reliability: Walnut ensures a secure environment for presenting product demos, guaranteeing zero bugs, downtime, loading issues, or version updates. This reliability is essential for a smooth and professional demo experience.

‍Scalability: The platform's focus on customization and scalability enables users to create walnut interactive demos at scale, catering to a wide range of prospects and scenarios.

‍User-Friendly Interface: Despite its advanced capabilities, Walnut is designed to be user-friendly, making it accessible to sales teams without technical expertise.

How does Walnut work?

Walnut.io offers a streamlined and intuitive process for creating and managing interactive product demos. Here's a step-by-step guide on how it operates:

‍1. Sign Up

Visit the official website of Walnut and sign up for an account to begin your journey with this innovative demo automation tool.

2. Capture Your Product's Screens

Use the Walnut browser extension to capture the screens of your product. This is the foundational step where you start bringing your product into the demo environment.

3. Personalise Your Demo

After capturing your product screens, personalise your demo to align with your prospect's needs. The Walnut Editor is your playground here, allowing you to edit texts, images, and even delve into HTML code for deeper customization.

4. Link Your Buttons

Ensure that your demo is not just visually appealing but also interactive. Link your buttons and other elements appropriately within the Walnut Editor. This step is crucial for creating a demo that accurately simulates the real product experience.

5. Share and Collaborate on Your Demo

Once your demo is polished and ready, share it with your prospects. Walnut also facilitates collaboration, allowing you to work together with your team or prospects on the demo. This collaborative feature is accessible via the "Share" button in the Walnut Editor.

6. Analyse and Optimise

After delivering your demo, leverage Walnut's analytics to gauge its performance. These insights are invaluable for optimising future demos, ensuring continuous improvement in your demo strategies.

What are the benefits of using Walnut?

• Customised and Interactive Demos: Walnut empowers teams to create demos that are highly customised and interactive. This approach moves away from generic presentations, allowing for demos that specifically address the unique needs and interests of each prospect, leading to more effective and engaging sales interactions.
• Insightful Demo Analytics: The platform offers comprehensive analytics on how prospects interact with the demos. These insights reveal which aspects of the product garner the most attention, enabling sales teams to refine and optimise future demos based on actual user engagement and behaviour.
• Efficient Demo Creation Process: Walnut's user-friendly, codeless interface allows for the rapid creation of demos. This efficiency significantly reduces the time and effort typically required for preparing detailed product presentations, thereby speeding up the sales cycle.
• Robust Integration Capabilities: Walnut seamlessly integrates with a variety of tech stack tools, enhancing its functionality within existing sales and marketing ecosystems. This integration ensures that Walnut works in tandem with other platforms, streamlining the overall sales and marketing process.
• Scalability for Diverse Needs: The platform is designed to scale demo operations effortlessly. It enables the creation of tailored walnut product demos for different customer segments, use cases, or personas, making it an invaluable tool for sales and pre-sales teams.
• Memorable Demo Experiences: Walnut aids in crafting memorable demo experiences that resonate with prospects. These impactful demonstrations are not only effective during the presentation but also serve as powerful leave-behind tools, aiding in internal advocacy and progressing prospects through the sales funnel.

Which tools does Walnut integrate with?

Walnut's versatility is further enhanced by its integration with various widely-used tools, streamlining the demo creation and management process. Here's a look at some of the key integrations:

‍1. HubSpot Integration:

By integrating with HubSpot, Walnut allows for the seamless creation, customization, and sharing of demos. Users can track engagement and interactions within the HubSpot platform, offering valuable insights for sales follow-ups and strategy adjustments.

‍2. Salesforce Integration:

The integration with Salesforce enables sales teams to tailor demos directly within the Salesforce environment, ensuring a cohesive workflow and data synchronisation.

‍3. Gmail Integration:

Walnut's integration with Gmail facilitates direct communication and demo sharing through email, enhancing outreach efficiency.

‍4. Slack Integration:

By integrating with Slack, Walnut ensures that teams can collaborate effectively on demo creation and distribution, maintaining real-time communication and updates.

‍5. OpenAI Integration:

The most recent addition of OpenAI to Walnut's integrations streamlines the demo scripting process. This allows business managers to quickly and efficiently script demo pitches, leveraging AI's advanced language capabilities.

What are the top 5 Walnut alternatives?

While Walnut is well-known in the demo automation space, there are Walnut software alternatives in the market offering compelling features and unique capabilities. Let's explore them.

1. Demoboost

Demoboost is a great alternative to Walnut for its enhanced prospect engagement through video narrative and collaboration, and superior analytics including stakeholder mapping. With a high Demo Net Promoter Score (NPS) of 89, Demoboost’s demos are optimised towards user experience. The key differentiator between is Demoboost’s commitment to build and perfect demos with their clients thanks to the team of Demo Engineers and a Network of Demo Thought Leaders.  This is something Walnut does not readily offer. Read more here: Demoboost vs Walnut.

2. Saleo

Saleo specialises in live demo support, operating on top of live environments and offering flexibility to edit data and graphs. It features a no-code AI modelling engine for total control over demo aspects and authentic live demos. Read more here: Walnut vs Saleo.

3. Navattic

Navattic allows users to create a pixel-perfect front-end copy of their existing demo environment without coding. It offers a no-code flow builder for interactive product demos and integrates seamlessly with CRM and MarTech Stack. Read more here: Walnut vs Navattic.

4. Reprise

Reprise is designed for enterprise businesses, combining personalised, on-demand, and engaging demos. It integrates with CRM and marketing automation tools and offers features like web app screen capture and sandbox mode for demos. Read more here: Walnut vs Reprise.

‍5. Consensus

Consensus focuses on video demos for presales, enhancing the buyer's experience with digital and on-demand video demos. It offers features like DemoBoards™, BuyerBoard™, and a Demo Library, along with screen recording and demo player capabilities. Read more here: Walnut vs Consensus.

Walnut Pricing

Based on the size of your team, Walnut's pricing structure adapts to meet your organization's needs. 

• For a team of approximately 200 employees, the annual contract cost typically falls between $15,100 and $30,000. 
• For larger organizations with over 1000 employees, the annual contract prices range from $41,400 to $87,700, reflecting the tool's scalability and comprehensive feature set.

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