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What is Reprise Demo Automation Software? Everything you need to know

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Imagine capturing the attention of 91% of B2B buyers who express a clear preference for interactive and visual content over traditional, static formats. The way products are demonstrated today has taken a significant leap forward and this shift has paved the way for innovative solutions like demo automation platforms. 

Reprise demo automation software is setting industry standards for adapting to this change and redefining product demonstrations. Here we’ll explore the features, benefits, and transformative capabilities, and pricing of Reprise. Let’s begin.

The evolution of demo automation tools

Demo automation tools is a fairly new category which has undergone a remarkable transformation, paralleling technological advancements and evolving sales methodologies.

The concept of demo automation emerged from the sweeping digital transformation that has engulfed the entire business landscape. Historically, for companies integrating technological solutions, the product demonstration represented the zenith of the sales process. This critical juncture, following thorough client discovery, was where the value and functionality of the product were showcased. However, this approach was labour-intensive and costly, often requiring significant resources and time. The genesis of automation in this domain initially revolved around simple screen recordings, which were then shared with potential clients. This rudimentary method marked the beginning of a significant shift. Since those early days, demo automation has evolved dramatically, now offering clients on-demand access to a virtual replica of the product, complete with an interactive, guided experience. This evolution not only streamlines the sales process but also provides a more engaging and informative experience for the client, reflective of the product's true potential in a real-world scenario.

What is Reprise demo automation tool?

Reprise demo software is designed for modern enterprises, enabling the creation of interactive and personalised software demonstrations. It enhances the demo experience by allowing real-time content adaptation and providing insightful analytics, making it a comprehensive solution for engaging prospects effectively in the sales process.

Which teams use Reprise and for what?

Reprise stands out for its deep editing capabilities and enterprise ready capabilities. It is widely adopted by different teams within an organisation:\

Sales Teams

For sales professionals, Reprise is a valuable asset for conducting live demos. These demos are crucial during the negotiation and closing phases of the sales process, allowing sales representatives to demonstrate the product's value in real-time, address specific customer queries, and tailor the presentation to the prospect's needs.

Presales Teams

They utilise Reprise primarily for creating detailed product tours. These tours help in showcasing the full spectrum of a product's features and capabilities in a controlled, engaging manner, aiding in early-stage customer engagement and product understanding.

Marketing Teams

Marketing experts use Reprise to set up sandbox environments for creating interactive, scenario-based demonstrations that potential customers can explore at their own pace. This approach is particularly effective for demand generation and product marketing, as it provides prospects with a hands-on experience of the product.

What are the key features of Reprise?

Reprise is equipped with features that make it a standout choice in solution demo automation tools:

  • Interactive and Personalised Demos: Reprise helps create visually engaging demos  to let potential customers have a hands-on experience with the product.
  • Seamless Integration with CRM and Marketing Tools: A significant advantage of Reprise is its ability to integrate effortlessly with various CRM systems and marketing tools. This integration streamlines the workflow, making the process of demo creation and follow-up more efficient.
  • Real-Time Content Adaptation: Reprise offers the capability to adapt content in real-time during demos. This dynamic feature ensures that each presentation is tailored to the individual needs and responses of the audience, enhancing the personalization of the demo experience.
  • In-Depth Analytics: The tool provides comprehensive analytics, offering insights into how users interact with the demos. This data helps understand user behaviour, preferences, and engagement levels for making informed decisions and strategy adjustments.
  • Versatile Demo Editing Capabilities: Reprise is designed for highly skilled teams offering a wide range of editing options.

How does the Reprise work?

Reprise streamlines the process of creating high-fidelity, custom interactive demos without needing developer involvement. Here's a step-by-step guide on how users can get started and effectively use Reprise:

  • Signing Up for an Account: The first step is to sign up for a Reprise account. This initial setup is straightforward and is the gateway to accessing the platform's features.
  • Utilising the Editing Tools: Once registered, users can dive into the suite of editing tools provided by Reprise. 
  • Reprise Reveal: This feature allows sales team members to customise a live application or an existing demo effortlessly, with no coding required.
  • Reprise Replay: Aimed at marketing and sales teams, it enables the creation of interactive demos and product tours.
  • Reprise Replicate: This tool is used for cloning a full application to create a reusable, interactive demo sandbox.
  • Creating and Sharing Demos: After crafting the demos using these tools, users can share them with prospective customers or integrate them into their existing sales and marketing stacks.
  • Tracking and Analysing Usage: Reprise also allows users to track and analyse how prospects interact with the demos for valuable insights into user engagement and product interaction.

What are the benefits of using Reprise?

Reprise demo automation offers a range of benefits that extend beyond the visual demos, enhancing the overall experience of demo automation for various teams:

  • Streamlined Demo Creation Process: Reprise simplifies the demo creation process, allowing teams to quickly and efficiently produce high-quality, interactive demos. This streamlined approach saves time and resources, enabling teams to focus more on strategy and less on technicalities.
  • Enhanced Customer Engagement: By providing interactive and realistic demos, Reprise significantly boosts customer engagement. Prospects get a hands-on feel of the product, leading to a deeper understanding and a more memorable experience.
  • Increased Sales Efficiency: With Reprise, sales teams can effectively demonstrate the product's value and features, leading to more productive sales conversations and potentially shorter sales cycles.
  • Improved Collaboration Across Teams: Reprise's versatility makes it a valuable tool for both sales and marketing teams, fostering better collaboration and consistency in messaging across different stages of the customer journey.
  • Customization to Match Branding: The platform allows customization of demos to align with specific branding and messaging, ensuring a cohesive and branded customer experience.
  • Data-Driven Insights for Strategy Refinement: The analytics provided by Reprise offer valuable insights into customer interactions and preferences, enabling teams to refine their strategies and tailor their approach based on real data.
  • Reduced Dependency on Technical Teams: Since Reprise does not require extensive technical skills for demo creation, it reduces the dependency on IT or developer teams, empowering sales and marketing professionals to be more autonomous.
  • Scalability: Reprise's ability to handle complex products and multiple applications makes it a scalable solution for businesses of various sizes and types, adapting as the company grows and evolves.

Which tools does Reprise integrate with?

Reprise offers key integrations with several widely-used tools, enhancing its functionality and making it a more powerful asset for sales and marketing teams. 

  • HubSpot CRM: Reprise's integration with HubSpot CRM allows for gating demos with HubSpot forms. This setup triggers workflows and nurture sequences based on demo engagement, enhancing lead nurturing processes.
  • Marketo Sales Connect: Similar to HubSpot, Reprise can be gated with Marketo forms, automatically feeding lead information into Marketo. This integration is key for lead scoring based on demo activity and triggering automation processes to generate more MQLs and Product Qualified Leads (PQLs).
  • Salesforce Sales Cloud: Integration with Salesforce Sales Cloud allows sales reps to gain visibility into how prospects interact with guided demo leave-behinds. It also aids in identifying members of the buying committee as demos are shared, with relevant data being pushed to Salesforce.
  • Google Analytics 360: By integrating with Google Analytics 360, Reprise data can be viewed in conjunction with website analytics. This integration is valuable for determining the impact of guided demos on website behaviour, enabling users to optimise their online presence and demo effectiveness.

What are the top 5 Reprise alternatives?

Reprise offers a powerful solution in demo automation, yet there are noteworthy Reprise alternatives in the market with distinct features.

1. Demoboost

Demoboost stands out for its user-friendliness and support included in the licence, contrasting Reprise's more complex interface. It excels user experience of the on-demand use cases and offers unique features, including advanced analytics and stakeholder mapping. It supports collaboration both within teams and with clients, facilitating a more cohesive and integrated approach to demo creation and presentation. Moreover, Demoboost presents itself as an extension to the buyer’s team, helping them map out, build and perfect their demo library. Read more here: Reprise vs Demoboost.

2. Saleo

Tailored specifically for live demo scenarios, Saleo focuses on enabling sales teams to create data-rich demos within their products. Its unique chrome extension for dynamic data adjustment offers a level of real-time customization in live solution demos that Reprise does not emphasise as strongly. Read more here: Reprise vs Saleo.

3. Navattic

Navattic is considered a great reprise alternative for revolutionising the demo experience for marketing teams with its no-code, interactive demo creation. Its focus on marketing use cases, with features like advanced HTML capture and non-linear tours, offers a more specialised solution compared to Reprise's enterprise-wide applicability. Read more here: Reprise vs Navattic.

4. Consensus

Consensus specialises in video demos use and 'in-between meeting selling scenarios', contrasting with Reprise's broader demo automation capabilities. Its focus on discovery questions and personalised video demos offers a different approach to engaging prospects. Read more here: Reprise vs Consensus.

5. Walnut

Walnut prioritises immersive interactivity and on-demand accessibility in its demos. It offers demo types such as live call, on-site, outreach, and onboarding demos. Additionally, its approach to guided scenarios and real-time interactions provides a more hands-on experience for the user. Read more here: Reprise vs Walnut.

Reprise Pricing?

Reprise demo software offers three distinct plans, each tailored to different aspects of demo creation and automation. To obtain specific pricing details for these plans, interested parties need to contact Reprise directly. Here's an overview of what each plan offers:

  • Reprise Reveal™: This plan focuses on real-time customization and overlay of live applications. It's designed for users who need to dynamically alter their application's appearance and functionality during a live demo, providing a highly interactive and personalised experience for the audience.
  • Reprise Replay™: The Replay plan is centred around capturing your product, building a compelling demo, and sharing it with potential buyers. This plan is ideal for creating pre-recorded product demonstrations that can be distributed widely, allowing for a consistent and controlled presentation of the product's features and benefits.
  • Reprise Replicate™: Replicate allows users to clone their application’s core functionality down to the code level. This plan is particularly useful for businesses that need to create detailed and accurate demos that mirror their actual software.

Interactive Demo White Paper, 2024

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author
Ritesh Shetty
GTM - Technology Analyst

Ritesh is a marketing professional who has spent his career at the intersection of product, technology, and SaaS companies. He has a passion for technology, a deep understanding of the latest innovations, and loves to reflect and share his ideas.

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