This article gives you a deeper insight into the top 10 product demo software tools that the sales team can leverage throughout the sales cycle. The list is compiled after studying and analysing multiple tools based on features, benefits, and pricing.

As a sales leader, you would know that a product demo can make or break the deal. It is natural that as organisation you put a lot of time, effort, and resources into creating the best demo experience.

What is a product demo software tools?

A software sales demo, often simply referred to as a sales demo, is indeed a critical component in the sales process of a software product. It’s more than just a presentation or interactive session; it’s an opportunity for a sales representative to showcase the product’s features, benefits, and functionality to potential customers. However, the depth of a sales demo goes beyond these surface-level aspects. Let’s delve deeper into the nuances:

1. Understanding Customer Needs: A successful sales demo begins with a thorough understanding of the customer’s needs. The sales representative must tailor the demo to address these needs, showing how the software can solve the customer’s specific problems.
2. Storytelling: A sales demo isn’t just about showing off features; it’s about telling a story. The sales representative must weave a narrative that takes the customer on a journey, showing them how the software can transform their operations and lead to better outcomes.
3. Interactivity: The best sales demos are interactive. They allow the customer to experience the software firsthand, giving them a sense of ownership and engagement. This hands-on experience can be a powerful selling point.
4. Handling Objections: During a sales demo, the sales representative must be prepared to handle objections. This requires a deep understanding of the product and the ability to communicate its benefits effectively.
5. Closing the Deal: The ultimate goal of a sales demo is to close a deal. However, this doesn’t always happen immediately after the demo. The sales representative must follow up with the customer, addressing any further questions or concerns and guiding them towards making a purchase.

In short, a sales demo is a strategic tool in the sales process. It’s an opportunity to showcase a product, tell a compelling story, engage the customer, handle objections, and ultimately, close a deal. By understanding these nuances, sales representatives can conduct more effective demos and drive better sales outcomes.

Here’s a thoroughly researched list of the top 10 product demo software tools that will help you close deals faster. Let’s dive in!

10 best product demo software tools

1. Demoboost

Demoboost is more than just a product demo software. It's a comprehensive platform that empowers revenue teams to create impactful, interactive product demos with just a few clicks. With its user-friendly capture and edit functionalities, Demoboost simplifies the process of creating, personalizing, and scaling your demos.

But that's just the beginning. With Demoboost, you have the power to personalize every aspect of your interactive demo. You can tailor the content, design, and flow to match your brand and resonate with your audience. Plus, you can create a library of demos that can be easily shared externally, making it easier than ever to showcase your product to potential customers.

Demoboost also provides in-depth analytics, giving you valuable insights into how your demos are performing. This data can help you refine your strategy, improve your demos, and ultimately drive more conversions. And you don't have to worry about data protection. Demoboost offers enterprise-grade security to ensure your data is safe and secure.

But what truly sets Demoboost apart is its commitment to customer success. Demoboost is the only provider in the market that offers free-of-charge, unlimited access to customer success and tech support. This means you can count on expert guidance and support every step of the way.

In short, Demoboost is not just a tool, but a partner in your sales process. It's designed to fuel your entire sales process, from creating engaging demos to analyzing performance and supporting your team. With Demoboost, you have everything you need to win more deals and grow your business.

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👉 Key features:

1. Easily and highly customizable interactive product demos
2. Free & unlimited support from the Demoboost team to create demos
3. Enterprise-grade security for data protection
4. Assists sales teams with unique features like self-qualification, live demo support, and collaboration features.
5. First-of-its-kind capability to support Channel Partner use case

How is Demoboost better than its competitors?

Interactive demo software is one of the hottest tools in the market and attracted a few players in this space already. But how does Demoboost keep it different? Here are the top differentiating factors:

1. Multimedia support for highly customizable demos: 

The Demoboost platform supports multimedia integration and allows you to customize demos just the way you want. You can add images, pdfs, and videos into your interactive product demo flow and ensure that it gives a complete experience to the users.

2. Video Narrative feature to build buyer relationships early:

People don’t buy products. Instead, they buy your story! Especially if the story is delivered with a personal touch by a real person. But how to give this kind of experience on-demand?

Demoboost rightly understands the meaning of a good demo. This is why you have the option to add a video narrative to the product. This helps you, 

• Guide the users with a story to achieve the end result
• Explain the value through a video while the user experiences it
• Gain trust with the user through a non-interactive video on the side

Demoboost's video narrative functionality lets you create an emotional connection even before the buyer interacts with your sales team. A personalized demo acts as a catalyst to gain momentum for the sales team and also increases the chance of buyers getting in touch with your team.

3. Reduction of unqualified calls with self-qualification:

The radical shift in buying behavior has led to an increase in prospects demanding relevant demo at a very early stage of their journey. With 50% of demos being unqualified sales teams are spread too thin as they keep meeting prospects that will never buy and not giving enough love to winnable deals. With Demoboost’s “Choose Your Own Adventure” feature, leads get access to relevant product information, in exchange for giving you their personal information. This gives you two important wins:

• Prospect is happy by getting an instant demo and you are data rich.
• Only best-fit prospects reach out to the sales team, which improves your pipeline quality and enhances productivity.

4. Instant Time to Value - Delivered:

Unlike other tools which offer paid projects to build demos for your team, Demoboost does it differently! Demoboost provides its clients with free and unlimited access to their customer success team. 

Creating a demo library is the prerequisite for reaping the benefits of the interactive demo platform. For many companies that can be a daunting task. Getting help and support from Demoboost’s team gives you an edge. You start your contract with demos developed by professionals which helps you and year team learn faster and better.

5. Enterprise-grade security to protect data:

Data is always the first priority for any organization. Demoboost has been certified with enterprise-level security and is the only tool that is 100% GDPR compliant. This let’s you focus on the sales process without worrying about the data.

📈Pricing: 💰

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2. Consensus 

Consensus is a demo automation software that can scale the sales process by using video demos. This allows presales and sales teams to focus on prospect engagement activities. With digital and on-demand video demos, buyers can have a better experience and be guided through the process. 

👉 Key features:

1. Content library for Video demos to organize and store demo content.
2. Video demo analytics to analyze performance
3. Choose your own journey feature for on-demand demos

✅Pros: 

1. Customization: Consensus allows for a high degree of customization, making it easy to tailor demos to the specific needs and interests of prospects and customers.
2. Tracking: This platform allows you to qualify the leaders, track the video completion rate and create decision-makers maps.
3. Integration: The tool integrates with popular sales and marketing tools, making it easy to incorporate demos into existing workflows.

❌Cons:

1. Video demo only: Consensus doesn't support interactive demo format. Prospects can only watch the demo in video format and cannot interact with the product. 
2. No live demo support: Video demos can be good engagement material pre- and post-meeting, but won’t ever be used to support the crucial live demo use case.
3. No easy to set up: Creating a video demo library is very complex and cannot be shared across different markets due to language barriers.
4. Limited Analytics: As it's a video demo tool you can only see the view analytics, and does not provide deeper insights for interaction and engagement with the product and its functionalities..
5. Pricing: with its enterprise pricing, Consensus might be out of reach for many smaller organizations. 

📈Pricing: 💰💰💰

3. Walnut

Walnut allows sales teams to independently create interactive demos using screens of products and linking them together. Sales and pre-sales teams with Walnut can deliver personalised interactive demos faster. 

👉 Key features:

1. Codeless Interactive demo platform for sales teams  
2. Demo insights to analyze demo performance 
3. Enables collaboration to maximize efficiency and knowledge sharing
4. Demo wizard for automatic demo customisation

✅ Pros: 

1. Analytics: As any interactive demo platform, Walnut provides access to information about buyer engagement with product 
2. Integration: The tool integrates with popular tools like Jira, Trello, Slack, and Google Drive making it easy to connect existing workflows and processes.
3. Easy setup: The platform offers both no-code and advanced demo editing options.

❌Cons:

1. No lead qualification functionality: Walnut does not support the advanced lead qualification functionalities where in user would self-qualify for demos and get personalised demos. 
2. Does not support multimedia: It does not allow videos, images, audio, or pdfs to be integrated into the demo flow. 
3. Paid support: The customer support team is not free, any support that's needed to build demos, or get started with the demo platform has to be paid.
4. Limited Customization: While Walnut allows users to capture their product and customize it, capturing dropdowns in demos may require additional assistance
5. Cost: The license costs might be high for medium or small-sized organizations. The price starts at a significant annual fee and there are no free plans.
6. Complex Product Demos: If you have a complex product which requires live data to demo, and many different user cases, it can make it hard to show specific potential impact.

📈Pricing: 💰💰

4. Reprise

Reprise is an enterprise product demo software tool that empowers users to generate product demos without requiring any coding proficiency. The tool focuses on editing capabilities, making it rather difficult to set up and use if compared with other tools in the list. 

👉 Key features:

1. Allows high personalization
2. Enterprise-grade security for data protection.
3. Analytics for measuring the demo effectiveness.

✅ Pros: 

1. Enterprise security: Reprise provides enterprise-grade security making it a reliable tool for companies to protect their data.  
2. Personalization: The tool provides advanced and complex editing capabilities 
3. Live Demo Use case: Allows you to create on-demand demos at scale, adding efficiency to the sales process.

❌ Cons:

1. Steep learning curve: While focusing on adding bells & whistles to the editing capabilities the makers delivered a very complex tool. Thus rather extensive setup and team training is required to use the tool more effectively.
2. No team and client collaboration: Reprise does not support team collaboration for internal teams to work on the demo together. 
3. No live demo assistance: Does not assist the sales team with speaker notes or provide any live demo analytics, making it a limitation.
4. No Multimedia integration: Using Reprise, you have to rely on the options available within the tool itself. It does not allow adding any image, video, or audio to the demo.

📈Pricing: 💰💰💰

5. Saleo

Saleo is an interactive demo platform with a strong focus on the live demo use case.  It allows sales teams to create comprehensive and data-rich demos directly within their live SaaS product. With Saleo, users have control over every aspect of the demo, including graphs, metrics, tables, text, images, and icons. 

👉 Key features:

1. Personalization and account-centric demo creation
2. Internal team collaboration for sharing and recreating
3. Provides demo insights for views and engagement

✅ Pros: 

1. Personalization: Saleo allows you to control every element of the demo by allowing edits. The major difference is the ability to edit graphs in the interactive demo itself. 
2. Analytics: Similarly to other interactive demo platforms,Saleo provides detailed analytics and reporting to help you track engagement with demos and improve their effectiveness.
3. Sandbox Mode: Saleo allows team members to collaborate on demo creation, making it easier to work together and create high-quality demos.

❌Cons:

1. Lack of enterprise-grade security: Saleo does not provide enterprise-grade security making it a less reliable tool for large organizations
2. Limited integrations: Saleo does not provide a wide range of integrations and has the bare minimum tools to integrate. 
3. Does not support self-qualification: The tool does not help the sales team to meet the demand for personalized demos. As a result, the tool is not supporting the entire sales cycle.
4. Not easy to set up: The platform's advanced customization features may require setup and training from the provider. Thus, increasing time to value to up to 3 months. 

📈Pricing: 💰💰

6. Demostack

Demostack is yet another powerful cloud-based demo solution that helps sales, marketing, and customer success professionals sell better. It offers an intuitive interface that allows users to quickly customise the content for their customers' use cases, personas, or industries. 

👉 Key features:

1. No-code demo editor platform.
2. Demo analytics to improve performance.
3. Sandbox mode to share a trial-like environment and build momentum.
4. Personalization and team collaboration for high efficiency.

✅ Pros: 

1. Sandbox mode: Allows you to clone the exact product and share it across to build momentum with prospects. 
2. Customization: You get a high level of customization that gives you strong control and makes it easier to ship demos specific to the target audience. 
3. Demo Analytics: As with any interactive demo platform, you get detailed insights into demos to understand engagement and further enhance the quality of demos. 

❌Cons:

1. Focused on multiple use cases: Serving multiple use cases can seem like a good way to broaden a product's appeal, but it results in subpar feature development for any of the use cases.
2. No live demo support: Does not assist the sales team with speaker notes or provide any live demo analytics, making it a limitation.
3. Does not support team collaboration: Without collaboration functionality, the tool reduces the time benefits of demo creation.
4. No self-qualification feature: without Choose Your Own Journey functionality, the business development use case misses the key support it needs.

📈Pricing: 💰💰

7. Arcade

Arcade is another cloud-based product demo software that helps marketing, sales, and customer service teams build product demonstrations through screen recording, content editing, conversion tracking, and more. 

👉 Key features:

1. Drag & Drop editor platform. 
2. Easy embedding options.
3. AI-powered insights for demo performance analysis.
4. Personalization and team collaboration.

✅Pros: 

1. Freemium Mode: Allows you to create 3 interactive product demos along with basic analytics.
2. Demo Analytics: Similarly to other interactive demo platforms, with Arcade you get a comprehensive analytics suite to understand demo engagement and consumption.
3. Interactive Elements: Allows you to add elements like surveys and polls 

❌ Cons:

1. Basic interactive demo: Does not support advanced features like self-qualification, live demo assistance, collaboration features, or multimedia integration.
2. Limited Integrations: Arcade has a limited set of integrations to work with.
3. Non-reliable security: Does not have enterprise-grade security so it might not be reliable for large customers.
4. Team Management: This feature is only supported in the top-tier plan.

📈Pricing: 💰💰

8. Storylane

Storylane is a product demo software that helps organizations drive product-led growth, with its interactive product demos. Sales and marketing teams can build custom demos, collaborate with teams and provide users with a better demo experience.

👉 Key features:

1. No code editor platform for teams to build faster
2. Build interactive guides for onboarding
3. Analytics to learn and experiment
4. Personalization and Team Collaboration

✅ Pros: 

1. Freemium Mode: Allows you to create 1 interactive product demo along with basic analytics.
2. Interactive Guides: Not just interactive demos but you can build interactive product tour guides with Storylane.

❌ Cons:

1. Not easy to set up: The interface is not so intuitive and you can get overwhelmed as storylane supports multiple use cases, adding a steep learning curve.
2. No live demo: Does not assist the sales team with speaker notes or provide any live demo analytics, making it a limitation.
3. Team Management: This feature is only supported in the top-tier plan
4. Insufficient Analytics: Storylane may not provide comprehensive analytics, which could limit your ability to track engagement and understand how your demos are performing.

📈Pricing: 💰💰

9. Navattic

Navattic is product demo software that offers no-code product tours to give prospects a buying experience they would love. The platform helps marketing professionals convert website visitors, engage MQLs, and educate prospects through its interactive product demo offering.

👉 Key features:

1. No code platform for teams to build faster
2. Demo analytics to learn and experiment
3. Customization to build effective demos

✅ Pros: 

1. Sandbox mode: Allows you to clone the exact product and share it across to build momentum with prospects. 
2. Customization: You get a high level of customization that gives you strong control and makes it easier to ship demos specific to the target audience. 
3. Demo Analytics: Navvatic provides specific marketing-related analytics 

❌ Cons:

1. Not supporting sales-specific needs: Does not support advanced features like self-qualification, live demo assistance, collaboration features, or multimedia integration.
2. Paid support: The customer support team is not free, any support that's needed to build demos, or get started with the demo platform has to be paid. 
3. Pricing: Navattic’s pricing can be expensive for small and medium-scale organizations.

📈Pricing: 💰💰

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Making the final decision! 

There are several choices available for interactive demo software. However, the information provided in this article has described the various tools and their respective advantages and disadvantages to some extent. To make an informed purchase decision in this category, it's essential to test the tools that best suit your requirements to get a full understanding of how they will work for you and your specific use cases. After that, it's important to get agreement from important individuals across your organization to ensure that everyone is in agreement before making the final purchase decision.

Wondering where to start? Get in touch with our growth consultant!