The days of PowerPoint presentations or scripted sales pitches are over. Software buyers now crave interactive experiences that allow them to engage with a product before making a purchase decision. Creating demos on demo creation platforms has changed sales and marketing forever. In a study conducted by Demand Metric, 70% of marketers find interactive content like demos to be effective at converting visitors.

These platforms enable businesses to craft compelling, interactive demos that not only showcase the features and benefits of their offerings but also engage potential customers in a meaningful way. They convert curiosity into action, turning passive viewers into active leads and, ultimately, paying customers.

But with plenty of options available, finding the one that maximizes leads and conversions can be tricky. Here, we’ll explore the top demo creation platforms that are proven to drive results. From budget-friendly options to enterprise-grade solutions, we have it all. Let’s begin.

10 Best Demo Creation Platforms To Boost MQL and SQL

If you're looking to maximize your Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), the right demo creation platform can make all the difference. Listed below are ten of the best platforms for doing just that.

1. Demoboost

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Demoboost is a cloud-based platform designed to automate the creation, management, and distribution of interactive demos for sales and marketing teams. It goes beyond the conventional demo creation process by offering a seamless approach to demo distribution and delivery. 

The platform is engineered to provide an exceptional buyer experience, boasting impressive metrics like a median demo completion rate of 88% and an average Net Promoter Score (NPS) of 89.

How does Demoboost stand out from its competitors?

In an increasingly crowded marketplace of demo creation platforms, Demoboost stands out as the top choice for businesses looking to elevate their demo game. Here's why:

• More Than Just Ease and Convenience: While many platforms offer user-friendly interfaces, Demoboost takes it further. The platform's ease of use is merely the starting point for a much more comprehensive experience. It's all about how these demos are distributed and delivered to the target audience, ensuring maximum impact and engagement.

Full-Funnel Demo Support- Demoboost ​​has mapped out all the use cases for an interactive demo across the entire buying journey and provides specific features supporting On-demand demos, Outreach demos, Live Demos, Follow-up Demos, and Interactive Product Tutorials.

• Intuitive Design for Super Engagement Functionalities: Demoboost offers an intuitive platform where building, customizing, sharing, and tracking demos is not just easy but also efficient, so you can focus on the important stuff. With a median demo completion rate of 88% and an average NPS of 89, it's clear that the platform is doing something right to engage buyers.
• Complimentary, Unlimited Customer Support: One of Demoboost's standout features is its free and unlimited customer support in helping you build and perfect your demos. The customer service team works closely with clients to help them design their demo galleries and fine-tune their demos to perfection.
• A Holistic Approach to the Buyer's Journey: Demoboost goes beyond just demo creation and takes into account the entire buying process. From lead generation to onboarding, the Demoboost team helps you map out demos to align with every stage of the customer journey.
• Unrivaled Sales Demos Support: By offering speaker and Live Demo Analytics, Demoboost is well placed to support your live demo sessions, improving message consistency and further helping to identify opportunities to improve the demos and attribute their role in the deal conversion. Demoboost also provides External Demo Libraries for Channel partners to stimulate your 3rd party sales revenue stream. 
• Efficient Stakeholder Identification: Demoboost's built-in features help in identifying and connecting with key decision-makers in complex sales scenarios, allowing for tailored pitches and effective objection handling.

Key Features

• Automated Workflows: Automates demo workflows to empower Go-To-Market (GTM) and revenue teams.
• Quick Demo Creation: Allows presales teams to create a 100% clone of your product using Demoboost's software demo templates.
• Hyper-Personalization: Offers on-demand demo access where buyers can self-select what matters most to them.
• Real-Time Insights: Automatically tracks engagement and builds stakeholder maps within your client’s organization.
• Live Demo Support: Provides scripts, session recordings, and monitoring to deliver the perfect pitch every time.
• Pipeline Enhancement: Engages prospects with interactive assets to convert more website traffic into high-quality leads.
• Cost and Time Efficiency: Allows the revenue team to own tweaks and personalization within defined parameters, saving time and money.

2. Walnut

Walnut is a cloud-based platform designed to support sales and marketing teams in deno creation and management. With Walnut, you can not only create demos but also gain valuable insights into how prospects interact with them, thereby optimizing your sales strategy.

Key Features

• Supporting multiple use cases: 
• On-demand Demos: Allow prospects to try your product directly on your website.
• Live Call Demos: Conduct live demos during sales calls for a more personalized experience.
• Outreach Demos: Use demos in your outreach efforts to engage potential customers.
• Onboarding Demos: Utilize demos during the onboarding process to familiarize new users with your product.
• Demo Personalization: Create reusable templates for your team, saving time on demo customization.
• Integrated Analytics: Track demo performance and user engagement directly in your CRM.
• Enterprise-Grade Security: SOC 2 compliant, ensuring the security of your demos.

Pricing

• Quotations-based pricing

Pros

• No-code and advanced customization options are available.
• Seamless integration with popular tools like Trello, Slack, Jira, and Google Drive.
• Strong focus on team collaboration and buyer feedback.

Cons

• Limited options for integrating multimedia like videos, images, audio, or PDFs.
• Lack of deep sales use case support (e.g. speaker notes, live demo analytics)
• Lacks comprehensive customer success support for demo construction.

3. Navattic

Navattic is a demo automation platform specialized in delivering interactive product demos tailored to marketing objectives. The platform empowers marketing teams to craft engaging demos without the need for coding, enhancing the user experience through interactive guides and quick screen edits.

Key Features

• Self-Guided Demos: Allows prospects to explore your product at their own pace.
• Growth & Demand Generation: Optimizes your marketing funnel to drive users straight to value.
• Sales Enablement: Increases lead quality and speed up time to demo.
• Product Marketing: Replaces static screenshots with interactive demos for a better first impression.
• Native Integrations: Seamlessly integrates with CRM, lead management tools, and analytics.
• No Engineering Required: Enables your go-to-market team without needing any engineering work.

Pricing

• Base - $500/month
• Growth - $1,000/month

Pros

• Complete control over demo text and imagery for personalized stories.
• In-depth analytics offering a granular view of user engagement.
• Strong focus on marketing-specific analytics and integrations.

Cons

• Not ideal for sales-oriented use cases.
• Limited functionalities for viewer engagement, resulting in 25-40% demo engagement rates.
• Absence of dedicated Customer Success support for demo creation.

4. Reprise

Reprise is a fully integrated demo creation platform tailored for enterprise sales and marketing teams. It empowers these teams to build compelling, scalable, and repeatable demos that resonate with their target audience, thereby accelerating the sales process and boosting conversion rates.

Key Features

• For Every Go-To-Market Team: Designed to meet the needs of presales, sales, and marketing teams.
• Best-Practice Demos at Scale: Enables the creation of standardized yet customizable demos.
• High ROI and Conversion Rates: Claims a 323% return on investment and a 50% increase in average conversion rate from lead to pipeline.
• Security: SOC 2 Type 2-certified, offering user-role based access control and CDN publishing.
• Integrations: Seamlessly integrates with the tools you already use, enhancing your existing workflows.
• Dedicated Support: A team focused on your success, offering support from day one.

Pricing

• Quotation-based pricing with free demo

Pros

• A no-code platform for interactive and personalized demos.
• Enterprise-level security and features.
• It offers both guided tours and full application cloning.
• It has extensive customization options.

Cons

• Its complexity leads to a longer setup time.
• The pricing can be out of reach for smaller organizations.
• Focuses more on customization rather than engaging functionalities.
• Steep learning curve for new users.

5. Lancey

Lancey is a platform that turns your product into an interactive demo, serving as a potent growth engine to convert more visitors and prospects into customers. There are features such as video and audio overlays, custom branding, and AI-powered text-to-speech capabilities for voiceovers. You can capture your application, personalize it, and share it with detailed analytics, all in less than 10 minutes.

Key Features

• Quick Capture: Use the Lancey extension to capture a perfect copy of your application within minutes.
• Highly Personalizable: Edit and personalize your demo, including images, tables, graphs, and text to match your use case.
• Easy Sharing: Share your demo via embed or share links that provide detailed analytics.
• Marketing Integration: Embed interactive product demos on your website to engage visitors and increase inbound conversion.
• Sales Enablement: Use demos as part of outbound emails to increase meetings booked and speed up the sales cycle.
• Customer Testimonials: Claims of improved win rates by 21% and conversions up by 30% within a week after launching the first demo.

Pricing

• Free: $0 per month (Limited features)
• Starter: $29 per month
• Growth: $49 per month

Pros

• Creates interactive and engaging demos to boost conversions.
• Offers integrations with tools like HubSpot, Salesforce, and Google Analytics.
• Demos are compatible across multiple platforms and devices for greater reach.

Cons

• Limited customer support 
• Creating high-quality demos requires a significant time investment
• Scalability can be limited depending on your business size and demo needs

6. Demostack

Demostack is a platform designed to enhance the demo experience for SaaS products. It allows you to create tailored product stories that resonate with your buyers, thereby shortening the sales cycle and impacting more deals. With Demostack, you can easily edit charts and data in your demo to tell a compelling story, all without any coding required.

Key Features

• Quick Setup: Copy and paste your URL into the platform to start creating demo assets.
• Tailored Product Stories: Customize your demo with point-and-click editing to resonate with your buyers.
• No Code Needed: Create a demo environment without any coding, making it accessible for all team members.
• Scalability: Designed for solutions engineering, sales, marketing, customer success, and partnerships.
• Time Efficiency: Turn weeks into minutes and shorten your sales cycle.

Pricing

• Quotation-based pricing

Pros

• Quick and easy creation of interactive demos.
• Capability to clone entire applications.
• Versatile enough for use by multiple teams.
• Extensive customization options are available.

Cons

• It lacks depth in specific use cases.
• Additional costs for advanced features.
• A steep learning curve for newcomers.
• Lacks dedicated Customer Success support for demo creation.

7. Storylane

Storylane is a no-code platform that enables companies to build engaging product demos in just 10 minutes. Designed for growth and demand marketing, product marketing, sales, and pre-sales teams, Storylane aims to convert visitors, improve adoption, and shorten sales cycles.

Key Features

• Quick Demo Creation: Build interactive demos in just 10 minutes.
• No-Code Platform: Scales across your organization without requiring coding skills.
• For Every Go-to-Market Team: Tailored for growth & demand marketing, product marketing, sales, and pre-sales.
• Personalized Demos: Share customized demos to empower your champions and close deals faster.
• Over 3000 Integrations: Works seamlessly with your existing marketing and sales stack, including native integration with HubSpot, Salesforce, Marketo, and Pardot..

Pricing

• Free - $0 per month for limited features
• Starter- $40/month
• Growth - $100 per user per month
• Enterprise - Contact them

Pros

• Easy to craft engaging product demos, even for those without a design background.
• Competitive pricing for its comprehensive features and immersive demo capabilities.
• Allows for demos to be fine-tuned according to the prospect's specific needs, enhancing engagement and relevance.

Cons

• The product UX could be complex at times
• Some aspects of the user interface are considered less intuitive than they could be
• The use of mouse-over functionalities is seen as a modern design choice but is not universally appreciated

8. Saleo

Saleo is a platform that transforms your existing demo environment into highly personalized, data-complete demos aimed at winning more deals. It uses a no-code AI modeling engine to sync with your production or demo environment, delivering an authentic and powerful demo experience.

Key Features

• Hyper-Personalized Live Sales Demos: Create tailored demos across any industry, pain point, or use case.
• No-Code AI Modeling Engine: Seamlessly works with your existing production or demo environment.
• Reduced Demo Prep Time: Claims of 51% to 2,000% reduction in demo preparation time.
• Self-Sufficiency in Pre-Sales: Eliminates the need for costly reliance on product and engineering teams.
• Highly Customizable: Complete control over graphs, text, tables, images, and icons in your demo.
• Enterprise-Focused: Built with the needs of large organizations in mind.

Pricing

• Quotation-based pricing

Pros

• Saleo can create a precise duplicate of the full platform, ideal for live demos.
• Offers the ability to modify every component of the interactive demo.
• Facilitates teamwork in crafting demos.

Cons

• Demos can't be shared on-demand and don’t provide analytics.
• Advanced customization options necessitate a longer setup time.
• Designed for live demos, lacking features for on-demand scenarios like speaker notes.

9. Arcade

Arcade offers a unique blend of screen captures, videos, and tooltips to create engaging product tours, primarily catering to marketing needs. The platform's adjustable demo flows and built-in analytics make it easy to update and tailor product tours based on user feedback and data insights. 

Key Features

• Quick Capture: Use the Chrome extension to capture your product and create a demo.
• Easy Editing: Make your demo interactive with features like pan and zoom, callouts, and blurring.
• Share and Embed: Easily embed your demo into your website or send it via social media or email.
• Analytics: Leverage built-in analytics to understand which parts of your product resonate most with your audience.
• Live Assets: Forget about starting from scratch every time your UI changes; Arcades are designed to be edited over and over again.
• Focus on Key Moments: Ensure that viewers pay attention to what makes your product special through interactive demos.

Pricing

• Free - $0 per month for limited features
• Pro - $32/month
• Growth - $42.50 per user/month
• Enterprise - Contact them

Pros

• Creates up to three interactive demos with basic analytics.
• Provides a comprehensive analytics suite for understanding demo engagement.
• Allows the inclusion of elements like surveys and polls.

Cons

• Lacks advanced features such as self-qualification, multimedia integration, and live demo assistance.
• Offers a restricted range of integrations.
• Lacks enterprise-grade security, making it less reliable for larger clients.
• Restricted Team Management feature is only available in the highest-tier plan.

10. Consensus

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Consensus specializes in offering custom video demos that adapt to each viewer's interests and needs. The platform focuses on enabling sales between meetings and aims to streamline the sales cycle by reducing unproductive demos. It also includes qualification questions to help sales teams customize their pitches effectively.

Key Features

• Demo Automation: Automate your demos to provide a consistent and engaging customer experience.
• High-Potential Buyer Engagement: Identify and engage buyers who are more likely to convert.
• Shorten Sales Cycles: Claims of reducing unqualified demos by 89% and achieving 29% faster sales cycles.
• Demo Videos: Offers video demos that are easily shareable and always available.
• Demolytics™: Provides insightful stakeholder analytics to understand buyer behavior.

Pricing

• Quotation-based pricing

Pros

• Introduces the concept of selling between meetings into the sales process.
• Incorporates a "choose your own journey" feature for a hassle-free demo experience.
• Allows stakeholder identification to identify and focus on the most influential decision-makers.

Cons

• Not suitable for key sales scenarios that require live demos.
• Only cater to the ‘let me see’ needs while not letting the prospect touch the product.
• Building a diverse video library for the "Choose Your Own Journey" feature can be complex.
• The need to create new videos from scratch can be a barrier to expanding across different markets.

How to Choose the Right Demo Creation Platform For Your Team?

Choosing the right demo creation platform could transform your marketing and sales efforts. It can mean the difference between a lead that converts and one that doesn't. Here are some key factors to consider when making your choice:

1. Ease of Use

A platform that is easy to navigate will save you time and resources. You don't want to spend hours figuring out how to create a simple demo. Make sure that the platform you choose has an intuitive interface and is easy to set up. Demoboost, for example, is designed to be simple and intuitive, allowing you to focus more on delivering value to your customers.

2. Customization

The ability to tailor your demos to fit specific audience needs is crucial. Platforms that offer high levels of customization make it easier to develop and be more engaging.

3. Integrations

Your demo creation platform should easily integrate with your existing sales and marketing stack. In this way, you can improve your processes and make your operations more efficient.

4. Analytics

Data-driven insights can help you understand what's working and what's not. Platforms that offer robust analytics tools will provide you with the information you need to continually optimize your demos for better performance.

5. Pricing

Cost is always a consideration. Choose platforms that provide transparency in pricing and good value for the features and benefits they provide.

6. Support and Training

Good customer support and training resources can make a significant difference in your experience with a demo creation platform. Whether it's through tutorials, a knowledge base, or direct customer support, having resources available to help you get the most out of the platform is essential.

If you're looking for a platform that excels in all these areas, consider Demoboost. Not only does it offer ease of use and high levels of customization, but it also provides unique features that enhance the buyer experience. 

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Book a demo for Demoboost to enhance your demo experience!

FAQs

What is a demo creation platform?

A demo creation platform is a software tool that allows users to create interactive demonstrations of a product, service, or concept. These platforms often include features like screen recording, voice-over capabilities, and interactive elements to engage the audience.

What are some common uses of a demo creation platform? 

Demo creation platforms are frequently used for software training, product presentations, onboarding processes, and customer support. They allow businesses to provide interactive and visual representations of their offerings to educate and engage users effectively.

What features should one look for in a demo creation platform? 

When evaluating a demo creation platform, consider features like screen recording, interactivity options, the ability to add annotations or callouts, multimedia support (images, videos), and export options to various formats (video, HTML, etc.), ensuring you can create informative and engaging demos tailored to your needs.

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