As a sales representative, there's nothing more frustrating than spending hours preparing a product demo, only to find out that your potential client is losing their interest. In today's fast-paced business landscape, it's essential to have a demo automation platform that provides personalized, interactive, and efficient product demonstrations that cater to the needs of each client. That's why we're comparing two of the leading demo automation platforms - Reprise vs Consensus. 

According to statistics, more than 80% of companies are planning to maintain or increase their investment in automation solutions. Demo automation is the essential part of those automation processes for the businesses looking to streamline their sales process and improve their product presentations. In this blog post, we'll analyze the features and benefits of the two best demo automation platforms, comparing them  on the basis of integrations, pricing, implementation time, and many more aspects. Let’s begin.

What is Reprise?

Reprise is an enterprise-ready demo creation platform for sales and marketing teams. Its primary objective is to empower these teams with the ability to create highly engaging and effective demos that showcase their products to potential buyers in an impactful way. Reprise stands out from other platforms by offering high levels of customization capabilities and targeting teams with advanced skills in demo creation. The downside of this is the relatively steep learning curve necessary to become fully professional with the tool. Think of it as Photoshop for demos- very powerful, but requiring some specialist knowledge. 

Furthermore, Reprise offers three main products with unique features that cater to different aspects of the demo creation process. 

• Reprise Reveal™ allows teams to overlay and customize live applications in real time. This feature ensures that the demo always looks tailored to the client's specific needs, making it more attractive and targeted. 
• Reprise Replay™ makes it easy for teams to capture their product, create a compelling demo, and share it with potential buyers. Specifically, it simplifies the creation stage of the demo, providing teams with a streamlined process for democratizing their products. 
• Reprise Replicate™ enables teams to clone the core functionalities of their applications down to the code level, ensuring consistently high-quality demos.

It has SOC 2 Type 2 certification, which is an industry-standard security and compliance certification for software companies. With this certification, enterprise clients can trust Reprise with their sensitive data and confidential information.

What is Consensus?

Consensus is a demo automation platform that brings a transformation to the way sales, marketing, and presales teams operate. The ultimate goal of Consensus is to streamline the demo process, reduce unqualified demos, and compress the sales cycle while driving conversion rates. With Consensus, users have access to a cutting-edge video demo experience that scales presales, empowers buyers and delivers personalized, informative, and dynamic demos. 

The platform is designed to focus on the 'I want to use' use case and is purely used for the in-between meeting selling scenarios. With Consensus the demo viewers cannot touch and play with the tool as it is the case for the interactive demos produced by Reprise. Consensus has a range of features that set it apart from its competitors. The dynamic video experience enables prospects to experience personalized video demos that cater to their specific interests and needs. This feature creates a highly engaging and informative experience that adds value by facilitating a deeper understanding of the product.

In addition to the dynamic video experience, Consensus also boasts of its discovery questions. The software prompts prospects with relevant inquiries to better understand their needs, enabling sales teams to incorporate primordial details into their pitch. This way, teams remain informed and empowered with critical and crucial information that can increase their chances of making a successful sale.

Consensus not only aims to save time but also create a seamless and straightforward user experience. It offers a user-friendly interface that is easy to navigate and can accommodate teams of any size. With Consensus, teams can focus on the primary objective of making sales, while the platform does the heavy lifting of creating visualization, personalized demos, identifying unqualified leads, and narrowing down the sales funnel.

Reprise vs Consensus: Side-by-Side Comparison

When it comes to Reprise vs Consensus, the decision for ensuring the best demo automation platform becomes more manageable with a side-by-side comparison.

Reprise vs Consensus: Feature Comparison

When comparing Reprise and Consensus, it's crucial to take a closer look at their features. While both platforms offer a range of capabilities, there are some key differences that may impact your decision.

Reprise vs Consensus: User Experience

When it comes to user experience, Reprise and Consensus offer contrasting approaches. Reprise has been lauded for its enterprise-ready demo experience solution. The complexity of building and personalizing demos drove the users to rate their experience as 4.3/5 stars on g2. 

Meanwhile, Consensus achieved a user rating of 4.8 on g2 thanks to the speed and ease of recording the demo. While recording a single video may seem like a simple task, the process of creating multiple videos of various lengths can pose significant challenges for the teams involved. Moreover, executing the entire process seamlessly in one go can add to the difficulty.

Reprise vs Consensus: Advance Features

Reprise's API is a standout feature that enables developers to add advanced functionality as needed, making the platform highly customizable and flexible. This feature empowers businesses to create unique experiences that are tailored to their specific requirements. Reprise also offers convenient trial modes that make it easy to test the platform and ensure it aligns with your needs before making a long-term commitment.

On the other hand, Consensus' "Choose Your Own Journey" approach is a standout feature that allows prospects to take control over their learning experience. This feature enables businesses to provide a more targeted and personalized sales experience that caters to the specific needs and interests of each prospect.

Consensus also offers a powerful tool for decision stakeholder mapping, providing businesses with valuable insights into the decision-making process. By understanding the needs and preferences of each stakeholder, businesses can tailor their sales pitches and marketing efforts to address their concerns.

Reprise's multi-platform support is another valuable feature, allowing businesses to adapt to different environments, whether on a desktop, mobile, or a custom device. Meanwhile, Consensus' intelligent demo automation platform uses video demos to scale presales and enable buyers, making it easier for businesses to create engaging and informative content.

Reprise vs Consensus: Integrations

Reprise's integration list is extensive, offering users a plethora of native integrations to enhance their demo creation platform experience. Among the core CRM integrations, the platform supports Salesforce, Marketo forms, and Google Analytics, allowing sales reps to monitor the prospect's viewing activity and track vital data to improve the sales pipeline's efficiency. The platform's native integrations help users achieve more in less time, resulting in higher conversions and better engagement outcomes.

In contrast, Consensus has a relatively limited integration list, focusing primarily on research, data exchange, and decision-making. The platform integrates with software enabling users to find evidence-based answers to research questions, integrate demo view data within Salesforce, and automate tasks in Asana. These integrations streamline the entire decision-making process, making it easier for the team to remain on track by simplifying research, data collection, and analysis.

Reprise vs Consensus: Time to implement

Reprise, with its highly customizable solution, requires time and skilled users to create a fully functional sandbox demo. This is due to its API, which enables greater integration with various technology stacks, making it more complex but also more tailored to the needs of larger businesses with specific requirements.

Meanwhile, Consensus has a time-consuming process for making decisions that will affect a large group of people and involve a multitude of opinions. This is because it seeks to create consensus, as the name suggests, among all parties involved. This can be a lengthy process as it requires listening to and incorporating feedback from everyone involved, which can slow down the decision-making process.

Reprise vs Consensus: Pricing

Reprise offers a dynamic pricing model that caters to different organizations' needs, accommodating both smaller teams and larger enterprises. For instance, their Starter+ plan is a perfect fit for smaller organizations that require up to three versions of a demo and have a team of five users. That comes at a flat rate of $1,000 per month, making it out of reach for smaller organizations. 

Consensus, on the other hand, takes a more value-based approach to pricing. While they have a higher starting point at $12,000 per year, potential users can request a detailed pricing quote that will entail different license quantities and user roles. This approach ensures that businesses can fully customize their budget to include sales enablement and demo automation effectively.

Reprise vs Consensus: Analytics & Insights

Reprise's analytics dashboard provides a comprehensive view of viewer behavior, allowing users to optimize presentations based on data such as total time and views spent on each demo. In contrast, Consensus' interactive video demo platform takes this a step further by offering personalized demos on-demand, prioritizing demo qualified leads (DQL) and automating a self-guided experience at scale.

The consensus platform also helps sellers identify key members of the buying group and persona-based priorities. This not only streamlines the buyer's journey but also encourages the organic discovery of new stakeholders. 

Reprise vs Consensus: Customer Support

When it comes to customer support, both Reprise and Consensus offer various options for clients to reach out for help. Reprise, for example, boasts a multifaceted approach that includes phone support and an online contact form. Meanwhile, Consensus offers a personalized approach, with its support team accessible via a "Contact Us" page or email.

While neither provider explicitly states that they assist with building demos, both companies offer solid resources for customers seeking support. Reprise's phone support may be particularly attractive to those who prefer to speak directly with a representative, while Consensus's email support may appeal more to clients seeking a written record of their interaction.

Reprise vs Consensus: Security

Both Reprise and Consensus come with impressive features and certifications. Reprise boasts its own SOC 2 Type 2 certification, ensuring that they abide by strict compliance and operational controls. Their SOC 3 report is also publicly available, allowing security teams to easily download and analyze their security procedures. Reprise's customizable role-based access control configurations also allow for effective management of user privileges, something that is crucial in an enterprise setting.

Similarly, Consensus offers enterprise-grade security with its SOC 2 Type 2 certification. This attests to their strong operational controls and compliance standards, making them a reliable choice for companies looking to prioritize their security. Consensus offers a range of robust features, including role-based access control, data encryption in transit and at rest, audit logs, and activity tracking.

Based outside of the EU, none of the platforms is 100% GDPR compliant. 

Reprise vs Consensus: Which one should you choose?

Reprise and Consensus are two powerful software solutions that help businesses showcase their products, services, and ideas through interactive demos. However, choosing the right one for your organization may depend on several factors.

Choose Reprise if: 

• You represent a large enterprise
• Your team is highly skilled in editing.
• You want a comprehensive solution for your demo efforts.

Choose Consensus if:

• You need to create interactive demos for your prospects in between meetings
• You are happy to let your prospects see, rather than touch the product. 
• Scale your demos across different geographies is not a major concern

Have you thought about alternatives to Reprise & Consensus?

Demoboost is an interactive demo platform that provides businesses with a unique way to sell their products and services. From live sessions to on-demand use cases, Demoboost provides an array of features that engage prospects and drive sales. One of its standout features is its advanced analytics, offering lead qualification insights, channel partner demo usage analytics, and decision stakeholder maps.

Demoboost allows sales teams to effortlessly create dynamic and immersive product demonstrations in a matter of minutes. Its user-friendly capture and edit functionalities enable businesses to customize and optimize their demo processes seamlessly. With an average demo completion rate of 88% and an NPS score of 89, it is clear that Demoboost delivers richly interactive and engaging experiences to its users.

Another significant advantage of Demoboost is that it offers unlimited access to demo engineers, which helps businesses build demos that accurately highlight their unique selling points. Demoboost also features analytics that enables users to measure the efficacy of their demos, allowing them to refine and perfect their sales pitch continually.

Demoboost also provides top-notch enterprise-grade security and privacy, ensuring that users' data is protected at all times. Its unique design is tailored to catalyze the entire sales process, from prospecting to deal closing. Unlike other providers in the market, Demoboost offers customer success and tech support at no additional cost, providing users with the support they need to succeed in sales.

Why Demoboost can be a better choice for your team?

When it comes to choosing the right platform for your team's demo automation needs, it's essential to consider the benefits and drawbacks of each option. 

Here are eight reasons why Demoboost can be the go-to choice for your team

1. The platform's user-friendly interface makes demo creation seamless with helpful icons and easy navigation every step of the way
2. Demoboost offers live demo support with features such as speaker notes and analytics, ensuring a perfectly executed pitch every time
3. Its partner enablement capabilities allow for scalability and additional support to channel partners, leading to better product understanding and more effective customer targeting
4. Demoboost is the result-oriented platform that streamlines and scales demo best practices for both internal and external partners
5. With Veritas already onboard and expanding its global partner network with the help of Demoboost, it's clear that this platform is the ultimate tool for scaling demo automation practices effectively

6.  Interactive product demos and tours are available to engage prospects and provide valuable insights to speed up the sales cycle. You can also apply the strategies for increasing interaction in sales demos.

7. Advanced analytics and insights enable the identification of top performers and effective resource allocation, leading to increased buyer engagement and better targeting

8. The platform offers 100% GDPR compliance and is ISO-certified, providing unbeatable security for your data and meeting regulatory standards

Frequently Asked Questions 

Q1. What is a demo automation platform?

A demo automation platform automates the creation, management, and delivery of interactive product demonstrations, providing an engaging introduction to a product. It helps automate the number of demos that sales teams have to deliver while saving time, streamlining demo execution, and boosting win rates.

Q2. What are the key features of Reprise?

Reprise boasts API, trial modes, versatility across platforms, and customizability as its top features. The API adds advanced functionality, enabling highly tailored experiences. Trial modes allow testing before commitment. Multi-platform support ensures adaptability across desktop, mobile, and custom devices. Whereas, customizability means businesses can adapt to their unique requirements.

Q3. What are the key features of Consensus?

Consensus offers a "Choose Your Own Journey" approach that provides personalized learning experiences. Its decision stakeholder mapping tool provides insights into the decision-making process, while the intelligent demo automation platform scales presales and enables buyers through video demos. Consensus's features cater to specific needs and provide valuable insights for businesses to create engaging and informative content.

Q4. What are the pros and cons of Reprise?

Reprise offers an enterprise-level tool for creating interactive product demos with rich customization options and enhanced security. However, it has prohibitive pricing and a lengthy setup and focuses more on customization than sales support. Additionally, users may face a learning curve.

Q5. What are the pros and cons of Consensus?

Consensus enhances the buyer experience and allows for quick turnaround times for demos. However, the platform lacks immersive experiences and requires extensive effort in building a video library for multiple uses and geographies. Additionally, re-recording demos in new languages can be a hindrance to scalability.

Q6. Which demo automation platform is better than Reprise & Consensus?

Demoboost outperforms Reprise and Consensus with its no-code approach, user-friendliness, and scalability. Unlike the other two, Demoboost offers multimedia and multi-channel demo capabilities, external demo libraries for channel partner enablement, free and expert demo-building support, and internal team collaboration.

Q7. What are the top alternatives of Reprise & Consensus?

The top alternatives to Reprise and Consensus are Demoboost, Demostack, Saleo, Navattic, and Walnut. Demoboost enables software companies to deliver a demo experience that sells, while Demostack is well known for its no coding requirement. Saleo purely focuses on the live demo scenario,, Navattic is an expert in marketing use cases and Walnut enables sales teams to create tailored demos highlighting specific application features.