Does your team lack the resources to create engaging demos that effectively showcase your product's features and benefits? If so, a demo automation platform could be the solution you've been searching for. In this digital age, a powerful demo is your golden ticket to capturing customer interest. But designing a captivating demo often might feel like a complex algorithm. 

Well, not anymore as two of the most popular demo automation platforms Demostack and Navattic are the talk of the town. But which one is right for your team? In this blog post, we'll explore both platforms, comparing features, pricing, and integration to help you make an informed decision. Let’s begin.

What is Demostack?

Demostack is a demo automation platform that creates interactive product demos and clones of the whole app. It elevates the art of product storytelling and streamlines revenue generation. Essentially, it empowers companies to showcase their SaaS products in the most optimal light possible, effortlessly and without any stress. In doing so, it connects the product to its unique value, ensuring the buyer understands the benefits of the product fully. 

It utilizes the science of scale, shortening the sales cycle, and impacting more deals by transforming weeks of preparation into mere minutes. In terms of demo creation, users can easily generate assets without the need for any coding expertise, simply by copying and pasting their URL into the platform. 

The platform offers tools to amend charts and data in the demo, making it more engaging and resonating with the audience. Moreover, its demo environment's creation is achieved in mere moments, allowing the user full creative control. The demo environment is an exact replica of the real product experience but tailored purely for showcasing purposes. 

Demostack offers great versatility catering to various teams, including Solutions Engineering, Customer Success, Sales, Marketing, and Partnerships. Each team can use Demostack to augment their operational efficiency and attain their specific objectives.

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What is Navattic?

Navattic is a demo automation platform providing interactive product demos and focusing solely on marketing use cases. Navattic enables marketing teams to effortlessly create interactive and captivating product demos without requiring coding or engineering skills. With its cutting-edge features, Navattic allows users to capture their front-end application and amplify the user experience by overlaying interactive guides and editing screen captures quickly. 

This platform helps businesses in exhibiting their products effectively and drives prospects to take action or share the experience with their team and internal decision-makers. It offers a comprehensive suite of features that include editing, analytics, security, templates, demo storage, guided demos, and integrations. This makes it possible for the go-to-market teams to optimize their sales funnel, facilitate efficient lead closing, and activate both customers and prospects. 

Navattic's uniqueness lies in its ability to establish a controlled, consistent, and customizable demo environment that can be personalized in just a few minutes. It uses advanced HTML capture to create more realistic and immersive demos compared to screenshot-based alternatives. Another key aspect of Navattic is its branching and checklist features, which enable users to create non-linear tours and empower prospects to pick the most relevant demo path.

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Demostack vs Navattic: Side-by-Side Comparison

Platforms like Demostack and Navattic are crucial for sales and marketing teams to showcase their products and drive revenue growth. This side-by-side comparison of these platforms will help you choose the right solution for your organization.

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Demostack vs Navattic: Feature Comparison

From the user interface to pricing plans, we will explore every aspect of these platforms and help you decide which one is best suited for your virtual tour needs.

Demostack vs Navattic: User Experience

Demostack has the ability to create customized sales demo environments quickly. However, with rich customizations, some users have mentioned difficulties with the UI/UX that still need to be worked out. Nonetheless, sales professionals appreciate Demostack's user-friendly interface and collaboration features for their sales demos.

On the other hand, Navattic's focus on providing a better buying experience for prospects is apparent in its intuitive UI/UX design, with a minimal learning curve. The platform's "magic editor" has also been praised. Its ability to create interactive demos quickly makes it easy for sales teams to provide controlled, consistent, and customizable demos without any engineering work. 

Demostack vs Navattic: Advance Features

Demostack offers advanced features to help teams customize and tailor their product demos. Here are some of its outstanding features:

• Robust Demo Environment - Demostack enables sales engineering (SE) teams to take full control of their demo environment without relying on R&D. This feature empowers teams to quickly customize and tailor their demos to fit specific client needs
• Real-time shadowing: With Demostack's real-time shadowing feature, team members can watch demos as they are happening. This reduces ramp time and boosts productivity by allowing team members to learn from each other.
• Product cloning: Demostack's product cloning tool enables teams to create fully interactive demos and tours of their products with no technical skills required. This powerful feature enables teams to showcase their products in a fun, engaging, and informative way
• Analytics: Demostack provides both asset-level and org-level analytics, giving teams focused insights into demo performance, activity, and engagement. These analytics are critical for making data-driven improvements and optimizing the demo experience

Navattic also provides great advanced features. Here are some of its outstanding features:

• Intuitive User Interface - Navattic has a user-friendly interface that enables users to build their first demo in less than 30 minutes
• Overlay Guides - Navattic offers overlay guides, which provide in-context instructions on how to use the product. This feature is particularly useful for clients new to the product and enables them to learn how to use it without needing assistance
• Third-Party Integration - Navattic allows third-party integration, meaning it can integrate with other sales and marketing automation  tools and CRMs

Demostack vs Navattic: Integrations

When it comes to integrations, both Demostack and Navattic have a lot to offer. Demostack provides seamless integration with popular CRMs like Salesforce, helping users streamline their workflows and improve their sales efficiency. In addition, Demostack integrates with Slack, allowing users to stay up-to-date on important notifications and easily collaborate with team members.

Meanwhile, Navattic offers a wide range of integrations with various tools such as Salesforce, Hubspot, Marketo, Segment, Google Analytics, and Zapier. These integrations empower businesses to track user conversion and engagement data more efficiently and seamlessly share that data with analytics platforms. Navattic also integrates with G2 Profile, making it easy for customers to add interactive product tours and demos directly to their G2 Profile.

Demostack vs Navattic: Time to implement

When implementing a demo experience platform, both Demostack and Navattic offer efficient solutions, but with different time frames.

Demostack's implementation time of approximately 30 days includes setting up the platform and integration with existing systems, making it relatively standard and easy to use. Depending on the complexity of the demo and available resources, the time to spin up a demo can be quick.

On the other hand, Navattic boasts an even quicker process, with an average of only 2 weeks from purchase to having a live demo on their website. The actual creation of the demo takes only around 30 minutes to an hour, depending on the length.

Customers who have used Navattic have reported significant time savings and ease of use when compared to producing product demo videos. With self-guided demos, customers can interact with the product at their own pace, leading to a better understanding of the product's features and benefits.

Demostack vs Navattic: Pricing

Demostack takes a customized approach to cater to the unique needs of each client. Their pricing plans are based on the use case rather than just the size of the sales team. With Demostack, clients can expect to pay a platform fee that is tailored to their specific needs, in addition to a user fee that is based on the number of seats required. This ensures that clients only pay for what they actually need, and nothing more.

In comparison, Navattic has a customized plan and a publicly available pricing model that offers two main plans. The "Base" plan costs $500 per month and is perfect for companies with up to 100 employees, while the larger plan, which costs $1,000 per month, offers added extras such as Single Sign-On (SSO) and dedicated success managers/coaching. Both plans include unlimited user seats and infinite demos/demo views, allowing clients to showcase their products to potential customers without any restrictions.

Demostack vs Navattic: Analytics & Insights

Demostack provides a comprehensive analytics suite that can help optimize your demo operations and track activity and engagement on specific demo assets. Their org-level analytics enables users to understand essential insights like which demos lead to revenue. Additionally, Demostack offers Salesforce integration, allowing users to easily sync all their demo data into their CRM and see how demos are impacting deals.

On the other hand, Navattic is an interactive demo platform that has engagement tracking as a feature built into its software. This feature allows users to understand how prospects interact with demos, make data-driven decisions, and improve the demo experience. Navattic also emphasizes the importance of embedding demos on websites to maximize customer engagement and Retarget the most engaged prospects using their embed events.

None of the tools provide Live Demo analytics or Channel Partner level analytics. 

Demostack vs Navattic: Customer Support

While Demostack and Navattic don’t offer demo-building assistance to their clients, they strive to deliver the best possible experience for their clients. However, Demostack takes a proactive approach by prioritizing customer needs based on the severity and criticality of their issues. This ensures that their support team can assist customers in a timely and efficient manner, delivering responses to support requests within one business day.

On the other hand, Navattic maintains a customer-centric approach with readily accessible phone and email contact information. This dedication to accessibility and addressing customer concerns has been well-received by their user base, resulting in positive feedback and an excellent reputation for customer service.

Demostack vs Navattic: Security

When it comes to securing user data, both Demostack and Navattic take their responsibilities seriously. Demostack has been awarded SOC 2 Type II attestation, proving its commitment to security, availability, integrity, and privacy. This certification recognizes the company's dedication to preserving the highest level of security standards and protecting data from malicious attacks and any unauthorized alterations.

In recognition of the essential nature of data privacy in the company's operations, Demostack has created Demo HQ, featuring the PII shield, an innovative tool for conveniently and quickly hiding personal data. The hiring of an accomplished veteran in governance, risk, and compliance, as Head of Governance, Risk, and Compliance, underscores the company's dedication to security and fosters its goal of being proactive in meeting leading security standards such as GDPR and HIPAA.

Navattic shares a similar commitment to safeguarding customer and prospect data and has achieved SOC 2 Type II compliance demonstrating its ability to meet the rigorous standards set by AICPA. Their security policies encompass a broad and comprehensive range of topics, and they are regularly updated and shared with all of Navattic's employees. 

The company's security posture is audited annually by external auditors, demonstrating their SOC 2 Type 2 compliance with zero exceptions being reported. Navattic also employs the use of encryption at rest with AES-256 and in transit with HTTPS/TLS to safeguard the data.

Being based outside of the EU, none of the platforms is 100% GDPR compliant.

Demostack vs Navattic: Which one should you choose?

When it comes to choosing between Demostack and Navattic, the decision ultimately boils down to your specific business needs and goals.

Choose Demostack if: 

• You want one platform to cover several use cases.
• You want a customizable demo platform that tailors demos to specific use cases
• Your focus is on demo operations and efficiency

Choose Navattic if: 

• You are after a website demo library solution. 
• You want a platform with a user-friendly interface for both users and admins
• You aim to have a faster implementation and quicker time-to-market in demo creation
• Your business is a mid-sized enterprise, and you want to start small and scale up later

Have you thought about alternatives to Demostack & Navattic?

Built with a user-centric approach, Demoboost simplifies the process of customizing product demos to fit the unique needs of potential buyers. It provides an effortless and efficient pathway for all revenue teams to generate revenue.

Demoboost is equipped with capture and edit functions that empower sales representatives to create personalized demos, which improves the buyer's experience. It also offers a host of features such as customer engagement, visitor tracking, and a content library that enhances the buyer's journey and provides valuable insights to revenue teams.

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Why Demoboost can be a better choice for your team?

While Demostack and Navattic both offer unique features, they are not without any drawbacks. However, Demoboost can be a better choice for your team due to the following reasons:

• With its user-friendly interface, it allows users to navigate easily and create demos with helpful icons at every step. Additionally, It also provides unique live demo support, including speaker notes and live demo analytics for perfectly executed pitches
• Partner enablement is another area where Demoboost excels. Its ability to scale and provide additional support and expertise to channel partners ensures that they understand your product better and can present it effectively to the right customers
• Demoboost help include interactive product demos and provide product tours that engage prospects and provide valuable insights to speed up the sales cycle
• Unparalleled demo engagement (media demo completion rate 88 and average demo NPD 89) thanks to its unique functionalities and methodology. 
• The platform's advanced analytics and insights are very beneficial, allowing you to identify top performers and allocate resources effectively. This helps you understand buyer engagement and discover additional stakeholders for better targeting and increased performance
• With a result-oriented approach, Demoboost streamlines and scales demo best practices both internally and with partners. But don't just take our word for it; Veritas has already successfully adopted the platform, expanding its global partner network

• Customer Support is an essential aspect that Demoboost takes seriously. Users of the platform receive support at every step, ensuring they reap the benefits from day one
• Finally, Demoboost is the only 100% GDPR-compliant and ISO-certified demo automation platform in the market, providing security for your data and compliance with regulations

Frequently Asked Questions 

Q1. What is a demo automation platform?

A demo automation platform is a software that allows businesses and organizations to create, manage, and deliver product or service demonstrations in an automated manner. These platforms are often used in sales and marketing to showcase a product's features, capabilities, and benefits without the need for a live presenter to be actively guiding the demo.

Q2. What are the key features of Demostack?

Demostack simplifies custom demo creation with its no-code editor, customizable content, demo environment for glitch-free presentations, and analytics to track engagement and impact. It also offers secure collaborations with password-protected demos, and Salesforce integration for seamless tracking. Additionally, it supports the mobile view, adding convenience to the demo creation process.

Q3. What are the key features of Navattic?

The key features of Navattic include content creation that effectively communicates brand message, optimisation features to let users alter product captures. Its powerful prospect engagement tools provide a better buying experience. It helps create non-linear tours and allows prospects to decide which demo features are most relevant to their needs.

Q4. What are the pros and cons of Demostack?

Demostack empowers users to create engaging and interactive product demos with lifelike features. Additionally, it caters to the needs of multiple departments within an organization. However, it falls short of addressing individual use cases due to its generic nature. Furthermore, advanced features are available at an additional cost.

Q5. What are the pros and cons of Navattic?

Navattics’ greatest strengths are personalized demo stories with full control over text and images, along with detailed analytics of user engagement rates. However, it lacks functionalities essential for the sales teams (e.g. live demo support and channel partner enablement functionalities) 

Q6. Which demo automation platform is better than Demostack & Navattic?

Demoboost can be considered the best alternative to Demostack and Navattic for its no-code approach and user-friendly interface. It allows teams to effortlessly build and perfect product demos. Unlike Demostack and Navattic, Demoboost provides on-demand demo access for buyers, tracks engagement, and builds stakeholder maps to streamline the sales cycle.

Q7. What are the top alternatives of Demostack & Navattic?

The market for demo software is filled with choices, and some of the leading alternatives to Demostack and Navattik include Walnut, Consensus, Saleo, Rerise, and Tourial. Each of these platforms offers unique features such as personalized onboarding, advanced analytics, customizable branding, and interactive demos.