You’re already down to two heavyweight contenders in the demo‑automation ring—Demoboost and Consensus—so let’s skip the 101 on what demo automation is. You must understand the need to automate your demo process and the benefits of the demo automation tools already.

After all, 75 % of today’s buyers crave a self‑serve experience over early sales calls, and every single one wants to feel in the driver’s seat throughout the buying journey. Also, internally, there is a major need to speed up and streamline the demo process, while letting your presales team focus on the more qualified and blogger deals.  Demo automation isn’t just a “nice‑to‑have” anymore; it’s the key to meeting buyers’ expectations and making your sales process more efficient and effective.

In this post, we’ll break down exactly what each platform does best, where they specialise, and how to decide which one will power your B2B tech sales to victory.

G2 Ratings of Demoboost and Consensus Features:

Before diving into the features and functionalities of each platform, let’s see what real users have to say.

On G2, Demoboost consistently outperforms Consensus across several key categories, including ease of use, setup, customisation, and customer support. These user-driven ratings highlight Demoboost’s commitment to delivering intuitive, high-impact demo experiences with minimal friction. Here's how the two platforms compare when it comes to what matters most to teams scaling their demo automation efforts.

Demo Automation

FEATURES

Prospect Engagement

Demoboost

Consensus

Live Demonstration

9.6

8.9

Guided Demos

9.7

9.2

Analytics

9.0

9.0

Multiple Personas

9.4

9.1

Source: G2 Comparison Report

In-Depth Comparison of Demoboost vs Consensus 

The breadth of demo use cases

When it comes to the breadth of demo use cases, Demoboost positions itself as a comprehensive, all-in-one demo automation platform, enabling teams to build HTML Tours, Overlay, self-serve Sandboxes, Mobile and Video demo , all from a single interface. That level of versatility not only helps future-proof your demo strategy but also streamlines data flows, integrations and vendor management by keeping every format and workflow under one roof. Consensus, by contrast, has focused primarily on on-demand demos delivered between live meetings, providing the videos and screenshot demo format. Its recent acquisition of HTML-capture technology signals a move toward broader interactivity, but that integration remains largely untested at scale, leaving questions about how seamlessly it will eventually slot into existing demo processes.

Live Demo Support: Elevating Real-Time Discovery

Live demos are where authentic conversations happen and deals truly gain momentum. By weaving your product walkthrough with a two-way dialogue—“I’ll show you a glimpse of our platform, you tell me about your challenges”—the demo becomes a dynamic discovery tool rather than a static presentation. Automating these top-of-funnel, highly repetitive live sessions frees up your presales team to focus on building rapport and uncovering buyer needs. 

Demoboost empowers you with two flexible options: Live Demo Mode on Product Tours, which equips reps with the exact demo path, step-by-step narrative and speaker notes to deliver consistent, confident presentations every time; and Overlays, which let you layer in real-looking data or industry-specific details on the fly. No coding required, preserving the spontaneity of a live environment. Consensus, by contrast, does not currently offer tailored support for these live demo scenarios.

Navigating Your Demo: Comparing Content Discovery and Viewer Guidance Features

When it comes to guiding viewers through a self-serve demo, helping prospects effortlessly find the right content can make all the difference. Consensus addresses this with its Choose Your Own Journey capability, allowing users not only to pick the topics that interest them most but also to select the depth of detail they wish to explore. This level of control helps viewers quickly surface the area they care about without wading through irrelevant material.

Demoboost builds further on this principle by offering multiple, complementary navigation tools: 

• Choose Your Own Journey and Demo Menus let buyers zero in on key sections. Here’s an example.
• Demo Playlists string together several modular demos into a seamless, progressive experience so viewers can move at their own pace.
• Digital Sales Rooms act as mini landing pages that consolidate demos, videos, documents and notes into a single shareable hub. Check out this example.
  Together, these features give sellers flexible, structured paths to lead prospects from initial curiosity to confident decision-making.

Accelerating A-ha Moments with Advanced Interactivity

When it comes to on-demand demos, surfacing those “A-Ha” elements—the standout features that immediately resonate with your prospect—is critical. Yet replicating complex functionality like calculators, scalable maps or 3D models in an automated demo can be tricky. Without the ability to interact directly, you may miss the value your product is offering. Bridging that gap is what turns passive observers into engaged buyers.

Consensus tackles this by recording the videos of the interactive component. Viewers watch the calculator in action or see the map zoom and pan exactly as intended, giving a clear demonstration of functionality. It’s a straightforward approach that ensures every nuance is captured, but it remains a one-way experience.

Demoboost, on the other hand, leverages its Custom Demo Engine to bring true interactivity into the mix. Instead of watching a simulation, prospects can click, drag and input their own data on those critical screens—testing scenarios in real time. This hands-on exploration not only highlights your platform’s capabilities but also creates memorable “A-Ha” moments faster, as viewers discover insights through direct interaction rather than observation alone.

Demo Building and Library Support

To get the most out of a demo automation platform, you need a ready-made gallery of demos tailored to your use cases and buyer personas for your teams to use. This can be daunting for already stretched presales teams. When evaluating providers, ask about hands-on support for building your demo library, especially during the initial rollout. Demoboost provides a dedicated team that crafts demos aligned to your sales stages, use cases and personas—whether starting from scratch or refining existing assets—at no extra cost.

Consensus, by contrast, offers robust onboarding and enablement for your team, but leaves the creation and upkeep of demo content squarely in your hands.

AI Demo Capabilities

AI is rapidly making its mark on B2B SaaS demos, and both platforms have taken a turn at applying AI in distinct ways.

Consensus, positions its AI as a “demo assistant”: it excels at answering questions about your demos, automating scripts and personalisation workflows, but it doesn’t generate the demo content itself.

Demoboost decided to use AI to help the sales team create and personalise the demos in a few clicks. Simply feed in your key inputs, and in three steps and you have a fully formed demo that’s automatically tailored to different personas, industries and use cases—complete with matched speaker notes and guidance. You can also add AI Avatars for polished, human-like narration without lifting a finger and use the AI translator to create different language versions at the click of a button. 

Conclusion:

In summary, both demo automation platforms offer a great solution to enabling the buyers and lifting the burden off your presales teams.If your priority is quick deployment of basic on-demand demos, Consensus may be a great fit; but if you’re looking to future-proof your demo strategy with end-to-end support—from AI-driven creation to live delivery, advanced navigation and hands-on interactivity—let’s talk. Reach out and discover how Demoboost can transform your demo arsenal.