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It’s no secret that the software buying process has evolved. These days, buyers expect more control over how they explore solutions.That’s why we’re excited to introduce Playlists – a feature designed to make the buying experience smoother and more engaging.
With Playlists, buyers get a personalised and efficient demo experience, giving them the flexibility to navigate the decision-making process on their own terms. At the same time, sellers can deliver live demos more effectively, adapting seamlessly to buyer needs.
Why ‘Demo Playlists’?
Demo Playlists offer a smooth, personalised experience that benefits both buyers and sellers, taking the demo engagement to a whole new level.
Today’s buyers don’t want a one-size-fits-all demo, they want to learn about products in a way that suits them. With Demo Playlists, they can explore different demos at their own pace, choosing which content to view and in what order.
For sellers, Demo Playlists are a powerful tool to deliver scripted live demo pitch while remaining responsive to the buyers' questions. Delivering live demos can often be stressful, especially when the buyer’s curiosity diverges from the planned script. With Demo Playlists, sellers can follow a structured talk track while also having the flexibility to jump to different sections of the demo in response to buyer questions. This creates a dynamic and interactive experience, allowing sellers to stay confident, responsive, and in control – without the anxiety of sticking rigidly to a script.
Key Benefits for Buyers and Sellers:
Buyers: Gain control over how they consume content, easily navigating through demos to find the information that resonates with their needs. This allows them to make more informed decisions, accelerating the path to purchase.
Sellers: Enhance live demo delivery by having the flexibility to pivot in real-time based on the buyer’s questions, without breaking the flow or feeling unprepared. This leads to more engaging, buyer-centric demo experiences that drive results.
Ready to get started? Head over to the Add-On Gallery and install the ‘Demo Playlist’ add-on now. And as always, we’re here to help if you have any questions or need further assistance. Happy demoing!